How We Got There

Lucy Mazalon , Head Editor/Operations Director at Salesforce Ben & The DRIP , is a long-time ecosystem member who offers a unique voice via Salesforce Ben & The Drip that helps Salesforce practitioners up-level their careers. Lucy shares her perspective of how ISVs are adjusting their strategies as in-person events have come to a halt due to COVID. Lucy walks through how to run effective e...

Jon Jessup , CEO and Founder of 1440.io , launched his first AppExchange app in 2009 and is an active member of the Salesforce ISV community. His company 1440 has three products listed on the AppExchange today including Commerce Studio, Reputation Studio, and Translation Studio. He shares his feedback on why he builds on the Salesforce platform and some go-to-market tips for more technical founder...

Mike Wolff, SVP Global ISV Partners at Salesforce, talks about what he took from his direct sales experience to help guide him in his role with the ISV channel and shares a tip for how ISVs should best work with their PAMs (Partner Account Managers) - leveraging a V2MOM. If you’re unfamiliar with V2MOM, it is a technology to drive alignment on top priorities across Salesforce’s business. If you ha...

JP Leggett, CEO and Founder of Squivr , talks about how he came up with the idea of Squivr by living the pain of account transitions in the Sales/CS world and about how to maintain sales cycle control when partners like Salesforce bring you the deal. This episode is brought to you by Codescience. CodeScience is a founding member of the Salesforce Product Development Outsourcer program. The only Ma...

Brandon Metcalf, CEO & Founder of Place Technology ( placetechnology.com ), talks about building multiple apps in the Salesforce ecosystem and when to think about TAM (Total Addressable Market) and SAM (Serviceable Addressable Market) for your organization. This episode is brought to you by Codescience. CodeScience is a founding member of the Salesforce Product Development Outsourcer program....

Phil Lelliott, Alliance Director International at Copado , talks about how going to market in EMEA (and the rest of the world) differs from going to marketing in North America in the Salesforce ecosystem. Phil has built his career in the ecosystem from his time at DocuSign, Conga, and now Copado. For US-Based ISVs, he recommends a general path of focusing on the UK, the Netherlands, and the Nordic...

Niji Sabharwal, Cofounder & CEO of AgentSync ( www.agentsync.io ), talks about launching the company, leaning into alliances early, and how investing in SEO helped them land their early customers...all while moving from the Bay Area to Denver in the midst of a pandemic! This episode is brought to you by Codescience. CodeScience is a founding member of the Salesforce Product Development Outsour...

Nam Le shares Workato's ( www.workato.com ) journey in the Salesforce ecosystem going from inbound partner activity to a focused approach on outbounding new partners predictably over the last 18 months. This episode is brought to you by Codescience. CodeScience is a founding member of the Salesforce Product Development Outsourcer program. The only Master PDO, CodeScience helps businesses thrive on...

Susie Wallingford of Prodly ( www.prodly.co ) shares her approach to defining an IPP (ideal partner profile) and how to focus on SI (System Integrator) relationships that will help your business grow. This episode is brought to you by Codescience. CodeScience is a founding member of the Salesforce Product Development Outsourcer program. The only Master PDO, CodeScience helps businesses thrive on t...

Eric Wu shares TaskRay's journey in the Salesforce ecosystem over the last 10 years and touches on what he has learned about himself along the way. I hope you enjoy and if you want to hear more from Eric from TaskRay , check out his podcast called Feeling Felt . This episode is brought to you by Codescience. CodeScience is a founding member of the Salesforce Product Development Outsourcer program....