GTM Live

Tune in to this recording from our in-person event with Justin Welsh this past February in Santa Monica, CA. Chris and Justin cover: -How Demand Gen has changed since 2010 and what they would do starting a demand gen function 10 years ago versus in today. -When the AE/SDR outbound model is the right move for a company -Marketing and Sales alignment and the controversial topic of whether or not to...

On the 11th installment of Demand Gen Live, Chris Walker and Gaetano DiNardi do another live teardown - this time analyzing a company's LinkedIn Ads. Chris shares what he would do differently if he was running them, and gives guidance for others who are looking to push content through paid social channels. As always, we hosted a live Q&A and answered product and SEO related questions. Chris an...

Today Chris dives into the counterpart of the familiar Sales Enablement function, Buyer Enablement, with Trent Anderson on the Leadlio Account-Based Collective. Many organizations implement a Sales Enablement function to help their sales teams go to market and convince others on their product. Flipping this function on its head and putting the buyer first equips the buyer with all the knowledge an...

Chris joins Casey Cheshire on The Hard Corps Marketing Show to discuss common misconceptions seen in the Demand Gen space, primarily revolving around the obsession with getting more and more leads. Chris discusses why some organizations are dominated by their sales teams, how costs could be reallocated to align with overall business objectives, the power of copy and organic social, and how to be m...

Many companies claim to be buyer-centric. Chris joins "Marketing Strategy Talks w/ Ian Luck" to talk about what it really means to be buyer-centric and how to make it easy for your audience to consume your content. 

Chris Walker joins Josh Braun on Inside Selling to talk about how a company can truly be customer-centric. Josh identifies a missing piece in terms of one's ability to get higher converting cold email responses, call responses, meetings, revenue, etc. That missing piece is not knowing your customer well enough. Many companies claim to "know" their customer, but the extent to which they know their...

On this installment of Demand Gen Live we tackle MANY live questions and requests including...YouTube pre-roll and how to evaluate video success, Gaetano's candid analysis and thoughts about SE0 agencies, and whether or not marketers should be compensated based on revenue. 

Chris is interviewed at Aspireship where he discusses how his methodology is different than some of the traditional B2B demand generation tactics, such as trade shows, direct mail, and excess outbound sales activity. Chris shares his thoughts on better ways to communicate with people, which consist primarily of content marketing with effective distribution.

Chris Walker and Gaetano DiNardi break down the different elements of the SiriusDecisions Demand Waterfall. They go into depth and answer live questions about third-party content syndication and SEO.

Chris Walker joins Kevin Mulrane and Travis King on an episode of Innovate Sales to talk about how important it is for marketers to understand their Ideal Customer Profile (ICP) from a perspective that goes beyond simply observing sales conversations. They discuss things every marketer can do to gain customer insights that will help guide content creation, and Chris shares strategies that allow yo...

Last week, we joined Katrina Fuhrman on Winning Wednesdays to talk about how to put your best foot forward when marketing to a select number of prospects. Chris shared his take on the difference between inbound and outbound qualified leads, providing content that speaks to the prospects’ interests, and what an optimal sales funnel looks like.

In this episode of State of Demand Gen, Chris Walker joins Kevin Mulrane and Travis King to share the demand gen channels and tactics he is currently running with full confidence. He shares tactical advice on optimizing for revenue (not leads), how to best use content, and what is working in regards to paid social. 

Times are tough and you're being asked to make some cuts to your marketing budget in an effort to weather the storm. So what goes, what stays, and how can you best reallocate your budget? Today we share the top few line items you should be taking a second look at.

On this week's installment of Demand Gen Live, we discuss the pros and cons of paid social and search engine optimization (SEO). Join us every week live on Tuesday nights. Link to register here .

On this week's installment we redefine content strategy (with real examples) and unveil marketing automation do's and don'ts.

On this installment of Demand Gen Live, we share insights regarding LinkedIn advertising in the B2B space and discuss best practices for distributing your content.

In this installment of Demand Gen Live, we talk about the importance of actually doing the work and staying close with it, not only for the impact it will have on your expertise, but also to stay aligned with the strategy and help it evolve and grow. Join our community of marketers every Tuesday night to participate in the live Q&A and chat. Link on the Refine Labs YouTube channel, under any o...

Your content will work better when you stop thinking about how it somehow leads someone into a sales funnel to buy your product. Straight up. Chris Walker and Gaetano DiNardi dive into content strategy on this week’s episode of Demand Gen Live.

The second installment of Demand Gen Live. We made some improvements to the format including audience video participation for Q&A. Lots of depth here on building a multi-channel digital advertising strategy and distinguishing between intent channels and awareness channels in B2B Demand Gen.

The first ever installment of Demand Gen Live. Chris Walker and Gaetano DiNardi discuss demand generation vs. lead generation, revenue quotas, and other metrics to measure demand gen performance.