Go Fungal

Traffic is down but impressions are up. What’s happening with SEO in the world of AI? From theater kid to Digital Third Coast CEO, Lyndsey Maddox shares her story and why ChatGPT acts like an arrogant, people pleasing intern.   Tune in for that and more!   Check out Lyndsey on LinkedIn https://www.linkedin.com/in/lyndseykramer/

“Salesperson”. A synonym for sleazy, manipulative and… well dressed? Craig Wortmann, is crushing those stereotypes at his company, Sales Engine and as a professor at the Kellogg Sales Institute. He’s on a mission to change the way the world views sales and help your team succeed. What will it take? Craig shares the answers, plus how losing his leg led to helping others build resilience in their li...

Many smart people are shouting "Search is dead!" but they might not have the whole story. This episode, Andy Crestodina, Co-Founder of Orbit Media, is on to hit you with the facts. We’ll delve into how marketers are adapting to AI. Plus, what does it take to keep and convert your ideal customer on your web page?”. Hear us talk about that and more!   Check out Andy on LinkedIn! https://www.linkedin...

From selling wooden swords at Renaissance Festivals, to coaching big names on stage, Eva Daniel has taught countless CEOs in public speaking. She understands the high expectations of leaders to present well. With her business, “The Speak Shop” she’s created a playbook to ensure you’ll crush it at the big company speeches, and beyond.   Learn how to rise to the occasion and more this episode.   Che...

Miscommunication within a Fortune 500 can be dangerous. Which begs the question: What makes a good internal communicator? Kaitlyn Pacchini, is a corporate communications leader at McDonald’s and knows a thing or two about what works and what doesn’t. Her secret recipe for success is bringing constant curiosity to every story she tells.   Learn what it takes and more in this episode.   Check Kaitly...

Microsoft Social Media Strategist, Chad Israel had no idea the impact a Myspace post would have on his career, or becoming an early adopter of AI. Since then, his creative toolbox has been filling up with the new ways to use AI for social and beyond. He walks us through his journey and sneak peek inside his toolbox. Tune in to hear all about it! Make sure to check out Chad on LinkedIn! https://www...

”We'll fail a little bit along the way. We'll probably also succeed too.” Tanu unpacks how to recognize when a product launch is failing. The turn around can be tricky. In a world where time and resources are never enough, what's going to get you ahead is ruthless prioritization.  We talk about ways to do that and more! Make sure to check out Tanu on LinkedIn! https://www.linkedin.com/in/tanugrewa...

Are you tracking the right metrics, are you up to date with the latest algorithm changes, and is your social team setup to deliver meaningful ROI? Taylor shares her social media checklist to help you make the right adjustments for the new year. Impress your boss by getting ahead of the curve.   Follow social media and marketing expert Taylor Ion on LinkedIn - https://www.linkedin.com/in/taylor-mar...

The U.S. only recycles 47% of their aluminum cans! Which begs the question, how do you get more people recycling? Make a cartoon for kids! Jessica Alexanderson is the president of “Recycling is like Magic” which teaches and inspires kids to recycle through their programs, books and now a cartoon series called Heavy Metal Elementary. And here’s something cool – they got the band Pearl Jam to suppor...

"If you don't like change, you're going to like irrelevancy even less." John Crosby tells it like it is for building materials manufacturers trying to figure out how to bridge the gap between their sales and marketing organizations. We talk about how to gain alignment and break through the noise by truly understanding your target audience. Listen and learn!   John Crosby is the VP of sales at SAND...

You have to check your ego at the door if you want to run a successful Account Based Marketing (ABM) campaign. That's the first thing Hayley Parr told us after her team ran 47 ABM campaigns in a year. She shares what works, what doesn't and how to get everyone to commit. No small task! Follow Hayley on LI 

“This campaign feels like the heartbeat of our entire organization.” Words from a senior leader at Cushman & Wakefield after launching their social selling campaign. Today we're talking with Laurie Hayes and Oliver Arscott and taking you behind the scenes of a campaign that contributed to winning new business, significantly grew social media engagement and helped marketing leaders bring the soul o...

Do you have the right agency? And do they make your life easier or are they missing the mark? Speaking of “Marks” today's guest is B2B marketing veteran Mark Joseph who specializes in helping CMOs select their agencies. In this episode, he's sharing the “Dos and Don’ts” of agency partnerships. You can find Mark at: linkedin.com/in/markmjoseph

"We are becoming the cyborgs that 1980s movies talked about." Marketing Technology Strategist Crystal Washington gives us a glimpse into the future of brand marketing. It turns out that brands will have to change their tune if they want to engage their audience.   Follow Crystal on LI https://www.linkedin.com/in/crystalwashington/

"Why are we not seeing results with our marketing efforts?" It turns out the first place to look is your GTM (Go-To-Market) strategy. According to marketing strategy expert Tom Arduino "You might get lightning in a bottle at first, but without a solid GTM strategy it's not sustainable." In this episode, Tom breaks down the big 3 pieces of your GTM strategy, where to start and why many fail.  As a...

Doom scrolling is on it's deathbed, the demand for long-form video is on the rise and and employees are the new influencers. You'll learn how to take advantage of these social media trends and more in this special edition of the podcast with social expert and marketing strategist Taylor Marie Ion.  Follow Taylor on LinkedIn https://www.linkedin.com/in/taylor-marie-ion-82b31961/

"If you do not have a CEO sponsorship around the brand strategy, it's going to be dead on arrival." Julie Koewler is the CMO for Alegeus and has led brand strategy during big moments of transition for blue chip brands including Blue Cross, Blue Shield, United Airlines, and many more. In this episode, Julie shares the key pieces to launching a successful brand strategy and why many fail when those...

Who do you trust more with your health, your doctor or TikTok influencers? Surprisingly, the answers are all over the map. In a world where trust is eroding, Lynn Hanessian is on a mission to move health forward. She's the Chief Health Strategist at Edelman and says "Healthcare is behind when it comes to engaging with consumers and we have to catch up."   We talk about ways to do that and more!   ...

By day, Kaitlyn Chock launches wellness programs into fortune 500 companies on behalf of WebMD Health Services. By night, she coaches people with ADHD to help them get work done and avoid burnout. Is she a wellness superhero of sorts? We say yes! In this episode, Kaitlyn teaches us how WebMD runs account-based marketing for big clients to adopt their wellness programs and shares her passion for he...

From Brazilian immigrant to dumpster diving in Queens to getting the electricity shut off to now Senior Director of Corporate Communications for one of the most successful Corporate Real Estate companies in the country...this is story about overcoming failure. Thiago Viana has an incredible story and an even more incredible attitude when it comes to facing controversy by being yourself. You don't...

The skills gap is widening for manufacturing companies and most of the trades. And we're approaching a major due date that will make it even more challenging...retirement age for a large portion of those skilled workers. There's one company on a mission to bridge that gap through new forms of training. Rebecca Oistad leads marketing for Certus. Today we talk about how they're bringing that trainin...

"I don't do arts and crafts (aka marketing)". From chemist to Chief Marketing Officer, Johan Abadie is using his data analytics skills to deliver real demand generation. And the data is telling him exactly what insights and answers to deliver to his company's prospects. We're no longer in a selling era, we're in a helping era. And the data is telling us what our customers need help with. Unlock th...

"You don't look or sound any different than your competitors." No marketer wants to hear that statement, especially from their customers. Unfortunately, it's a more common problem than you might think. Margie Agin is an expert in brand positioning and helps companies stand out from your competitors. She's here to tell you that "Your target audience is TOO broad" and it's getting in the way of gene...

Some of the most successful company leaders are often some of the most curious people. It's because they go out of their way to learn, meet new people, try new things and to have new experiences that lead to growth. Isabelle Papoulias speaks 4 languages, teaches Salsa (and other dances) and is a Global CMO for a growing tech company. She'll be the first to admit that her career path was anything b...

Social and SEO are very different. In fact, they’re opposites. Why do so many content marketers treat them the same ?  Andy Crestodina is a digital strategist and content marketing genius. He is co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. In this episode, Andy breaks down the big differences (there are 9) between social and search and shares the best co...