Get Fully Booked

Are you struggling to connect with your ideal guests and boost your direct bookings? This podcast episode dives deep into the essential elements of effective marketing messaging for short-term rental and glamping business owners. Your host, Sarah Orchard, looks at the importance of narrowing your focus to speak directly to your ideal guest, addressing their pain points, needs, and desires. She als...

Welcome to another episode of the Get Fully Booked podcast, where Sarah Orchard speaks with fellow host, Kyra Fingleton from Glamping under the Stars Ireland. In this light-hearted episode, they dive into the unique challenge of catering to two very different ideal guest types—families and hen parties—at Kyra's glamping site in Ireland. Kyra shares her personal insights on how to effectively marke...

Are you struggling to grow your direct bookings and feeling completely lost in the marketing maze? Sarah Orchard emphasises the importance of having a clear marketing strategy as the essential link between your business goals and your marketing activities. Without a defined strategy, many business owners find themselves engaging in random marketing efforts that fail to yield the desired direct boo...

Do you know the difference between your business brand and your branding? In this podcast episode, Claire Robinson from Weekend Candy joins host Sarah Orchard to discuss the often misunderstood concept of a branded guest experience. We explore how many hospitality businesses fall into the easy trap of using clichéd messaging that fails to resonate with their ideal guests, showing why it is so impo...

Are you struggling with marketing your STR hospitality business? This episode of the Get Fully Booked podcast explores the common discomfort many STR hosts and property owners feel towards marketing their business and offers insights on how to embrace it. Sarah shares her extensive experience in marketing and hospitality, emphasising that promoting your business is essential for growth and success...

Consistency in marketing is the cornerstone of achieving success and increasing direct bookings for your STR holiday business. Sarah Orchard emphasises that the key to standing out isn't necessarily having a flashy website or a large social media following, but rather committing to regular marketing efforts. Drawing from her extensive experience in both corporate and small business settings, she s...

This podcast episode features guest host Lorraine Robinson from The Roost Luxury Cabins, who shares her journey through various hospitality businesses, from running a busy campsite and traditional holiday cottages (STRs), to establishing award-winning luxury glamping cabins in the Forest of Dean, UK. Lorraine discusses the significant differences in marketing strategies across these different STR...

Are you ready to take back control of your business and increase your direct bookings? Join Sarah Orchard in this solo episode, where she looks at the importance of understanding your ideal guest as the foundational step in an effective marketing strategy. She argues that without this knowledge, your marketing efforts will likely miss the target, leading to wasted resources - time and money! This...

Lindsey Holland, owner of Cleve Hill Hotel, shares her journey from working in hotel group hospitality to owning her very own independent hotel, near Cheltenham on the Cotswold Way, and the unique challenges she faces in attracting a diverse range of guests. With eight distinct ideal guest profiles, Lindsey emphasises the importance of understanding her clientele to refine both her marketing strat...

Are you struggling to capture guest emails as the OTA (online booking agents) that you use keeps a firm hold on this! They do this to stop you from growing your direct bookings. Sarah dives into effective email marketing strategies to help STR and hospitality businesses move away from reliance on online travel agents, like Airbnb and Booking.com. With over 20 years of experience in email marketing...

Are you eager to boost your direct bookings and reduce your dependency on online agents? This episode delves into the crucial differences between Google and Meta (Facebook) Ads, helping you determine which paid advertising option is best for your short term rental (STR) hospitality business. Sarah shares insights on how each platform operates, highlighting that while Google Ads targets users who a...

In this episode, host Sarah Orchard dives into the often-misunderstood world of marketing, particularly within the short term rental (STR) and hospitality business sector. She explores the negative reputation marketing has garnered over time, emphasising the importance of permission-based and relevant marketing strategies that respect the audience's needs. Sarah highlights how effective marketing...

In this episode, host Sarah is joined by guest host Wendy Bates to share her inspiring story as a holiday cottage owner in the Peak District in the UK. Initially an accidental host, Wendy recounts how her journey began with a desire to have a getaway in the scenic area, leading to the realisation that they could actually earn income by renting out their dream cottage. They discuss Wendy's challeng...

Get Fully Booked is the brand new podcast launching on Monday 21st October. If you're an Airbnb host, holiday cottage or glampsite owner who are ready to master your marketing so you can ditch your reliance on online agents and grow direct bookings, then Get Fully Booked is your go-to podcast. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow...

Get Fully Booked is the brand new podcast launching on Monday 21st October. If you're an Airbnb host, holiday cottage or glampsite owner who are ready to master your marketing so you can ditch your reliance on online agents and grow direct bookings, then Get Fully Booked is your go-to podcast. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow...