Facebook Ads Quick Tips

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Why 10X ROAS Is Misleading (and What to Ask Instead) I explain that seeing people brag about “10X ROAS” on Instagram or LinkedIn doesn’t tell the full story, because ROAS (return on ad spend) is just a ratio of revenue divided by ad spend and can’t be judged without context.  I walk through the math: if you s...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Please Hit Subscribe!  Mentioned in this episode:  The 3:00 AM Offload If you use the gift- tag Suze on Instagram!  Where to connect with Suze Lake Website Instagram   LinkedIn In this episode of Facebook Ads Quick Tips, host Stacy Covitz interviews AI consultant Suze Lake about practical, human-first ways bu...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Hi! Stacy here. Can I ask you to subscribe? I don't ask that enough- or ever.   The Ad You Quit On Might have been working You put a small budget behind an ad, gave it a few days, saw clicks but no sales, and shut it off. Then you decided ads don't work for you. Here's the thing: your ad probab...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Take the Ad Ready Quiz     https://stacycovitz.com/ad-ready-quiz I tell you about my first client was a a big lesson  Why campaigns usually underperform because of what's underneath them, not the ad itself The three things that were missing  The difference between good reasons to hire an ads manager and...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! 00:00 Welcome Back Part Two 00:27 Why Target Audience Matters 01:21 Meta Ads Need Direction 02:07 Strategy Versus Execution 03:37 Marketing Soup Problem 04:24 Cold Audience Reality 05:40 Awareness Before Selling 06:48 MLM Selling Hangover 08:01 Giving Back Origins 11:35 Women Money Impact 12:15 Where To Find...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! I'm trying something new on the podcast. I love introducing  other amazing women doing incredible things in business, so I brought on my first guest ever: Janice Hostager, a fractional CMO and marketing strategist. In this episode, we get into: Why the traditional marketing funnel doesn't actually w...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! This week's episode is another FAQ round, because you all keep asking good questions and I keep collecting them. First up : do you need a Meta Verified account to run ads? Nope.  That's a paid badge subscription, totally separate from actually being able to advertise. What can get required is busine...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Why Summer Is the Best Time to Set Up Your Meta Ads Account Everyone thinks summer is the wrong time to touch your ads. I'm telling you it's backwards, especially if you're a first-timer. Here's what I cover in this episode: Why waiting until September to set up your ad account puts you in...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! So this morning I had zero plans to record this episode. I was in a full slump after running a brutally honest audit of my own business, the same kind of look-at-the-data audit I'm always telling you to do.  Turns out that advice is a lot easier to give than to take. In this episode I'm sharing what...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Have you heard summer is when businesses are slow and therefore, no reason to do work or promote? This episode goes into the pros and cons of this idea and how it is a myth.  If you're ready to get some hands on support with your ads, you can contact me via email Stacy@stacycovitz.com Join The GenX Ads C...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Time Sensitive Today is the last day to get access to the Free AI-Driven Business Summit - loads of brilliant women sharing AI resources and expert knowledge to actually become more efficient in your business.  Episode Summary I share more about who I am and how I became a Meta ads strategist after spending 2...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Today I was ranting! I Shared why Meta quietly creates personal ad accounts and why that's risky Personal accounts mean your ads go down if your Facebook gets restricted Covered the fix: setting up Meta Business Suite at business.facebook.com Reminded you to NAME your pixel before doing anything else Des...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Meta quietly dropped one of the most useful updates for small advertisers in a long time  a one-click CAPI setup. I'm breaking down what it is, why it matters, and exactly what you should do inside Events Manager this week. IN THIS EPISODE - What CAPI (Conversions API) actually is and why it's diffe...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! 3 Facebook Ads FAQs:  Why Ads Tank,  Low CTR Fixes, and  Boost Posts vs Ads Manager •  why an ad can do well for a week and then “die,” including choosing an objective not optimized for clicks, too-small budgets, audiences that are too small, not enough creative variety for Andromeda, ad fatigue (check freque...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! I just got back from Social Media Marketing World 2026 in San Diego, where I spent the week volunteering behind the scenes -- running speakers to the stage, sitting in the speaker room, and watching how one of the biggest social media conferences in the world actually comes together. I only made it to a handf...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! I’m back from Social Media Marketing World and the AI Business Conference, and I’ll share key takeaways next week, but today I’m answering a few quick listener questions.  I explain that how long it takes to build a warm audience depends on what you already have- an email list or a Facebook/Instagram followin...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Most Skool community owners assume running ads means running them directly to their community page.  But there's a smarter first step and it costs as little as $5 a day.  In this episode I talked about what makes a Skool ad actually work, why simple always beats polished, and how to know if your communit...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Stacy Covitz explains why running Facebook ads directly to a Skool community page often fails: cold audiences click an ad and immediately face account creation, creating too much friction before they know or trust the community.  She notes ads can work better for free communities because the commitment is low...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Join The GenX Ads Club - for more tips, free resources including an upcoming Live 3 Day Challenge to build your ad with me! Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! You started running brand awareness ads  great!  But now what? In this episode, I break down why awareness ads aren't supposed to convert directly, what they're actually for, and the three things you need to do to nurture the people you're attracting so they eventually become buyers.  Plus  an...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! If you've ever felt like the best kept secret in your niche  posting consistently, working hard, and still barely getting seen this episode is for you. Today I'm breaking down brand awareness ads: what they actually do, why most people skip them (and regret it), and how to get started for as little...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! If you've been using AI tools connected directly to your Meta ad account... stop. Right now. Over the past week, multiple advertisers have reported losing 10, 15, even 17 ad accounts without warning, not because of bad ads, but because of AI agent tools making too many API calls to Meta's systems. S...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! You hit that little blue "Boost Post" button, your budget disappears, and... crickets. Sound familiar? In this episode, I'm breaking down exactly why boosted posts feel like they're doing something  but rarely bring in actual leads or paying clients. I'll walk you through the real dif...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Threads may not be the first place most business owners think about when it comes to Meta ads, but that may be exactly why it’s worth watching. In this episode, I’m sharing why Threads has caught my attention and why I think it could become an interesting opportunity for advertisers in 2026.  We’re talking ab...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Fix Your Meta Ads by Fixing Your Messaging  When two Meta ads with the same offer, creative, and budget perform differently, the issue is usually messaging, not the platform. Broad, “for everyone” messaging feels safe but attracts mismatched leads, wasted clicks, and time-consuming DMs, making ads feel chaoti...