Everyday MBA

Episode 152 - Is your company ready for the next cyber-threat? Kevin Craine speaks with Ray Rothrock about his book " Digital Resilience " to explore what executives, business owners and technical experts should know about potential cybersecurity vulnerabilities and breaches in network and data security. Ray is the CEO at RedSeal, a leader in network modeling and cyber risk scoring. He's got a mas...

Episode 150 - Kevin Craine speaks with Whitney Johnson about her new book " Build Your A-Team " and top team building techniques. Whitney is a former award-winning Wall Street analyst and the author of the critically acclaimed book " Disrupt Yourself ". She co-founded the Disruptive Innovation Fund with Harvard Business School's Clayton Christensen. Listen for a seven phase disruption model, plus...

Episode 149 - Kevin Craine speaks with author Brad Murphy about his book, co-authored with Dr. Carol Mase, called " The Age of Surge ," and ways companies can successfully navigate digital transformation. Brad discusses how digital transformation is not just about technology and proposes human centered framework for scaling company wide agility. Listen in the later part of the show for three actio...

Episode 148 - Kevin Craine speaks with author Alex Vorobieff about his new book " Transform Your Company ." As a former crisis CPA, Alex spent years cleaning up the financial messes of companies in a wide range of industries. He consistently tracked the financial problems back to larger management dysfunctions within these companies - and they all had similar root problems. Explore the causes, and...

Episode 147 - Kevin Craine speaks with Carrie Kerpen about her book " Work It " and secrets for success from the boldest women in business. Carrie interviewed 50 of today's most successful women including Sheryl Sandberg, Aliza Licht and Reshma Saujani, for their secrets for success. Carrie is the co-founder and CEO of Likeable Media and she has been featured in places like the New York Times, ABC...

Episode 146 - Kevin Craine shares three ways you can make your business writing better in this special action item episode . Listen for three action items you can use to keep readers engaged, boost your message and build your brand credibility. Kevin has been the written voice for some of North America's leading brands. Find out three important secrets of successful writers .  Everyday-MBA.com

Episode 145 -Kevin Craine speaks with Tanya Hall, CEO of the Greenleaf Book Group, about her new book " Ideas, Influence & Income " and ways you can write a book, build your brand and lead your industry. Before joining the publishing industry, Tanya worked as a television producer for Extra! and E! Entertainment Television. Stay tuned in the second half for three action items you can use to take a...

Episode 144 - Marc Gruber discusses his book " Where To Play " and ways to discover the best startup market opportunities. Marc says that most start-ups fail because they rush to market with a product, only to discover too late that it's the wrong market. Marc is Vice President for Innovation at the Swiss Federal Institute of Technology where he is also the Chair of Entrepreneurship & Technology C...

Episode 143 - Kevin Craine discusses three action items to market your brand one customer interaction at a time . Your company's brand is your most important marketing asset. And that brand is embodied in the "vibe" and perception customers get from your company. If it's positive you win; if it's negative: beware. These action items help you develop your employees as brand ambassadors who boost yo...

Episode 142 - Derek Lidow speaks with Kevin Craine about his new book " Building on Bedrock " and what self-made million-dollar entrepreneurs like Sam Walton and Walt Disney can teach us about building valuable companies. Derek is a best-selling author and teaches Entrepreneurship at Princeton University. You've seen him in places like the New York Times, Wall Street Journal and Forbes. Listen for...

Kimberly Davis talks with Kevin Craine about her book " Brave Leadership ," and ways you can improve your leaderships skills by using techniques from the acting profession. Kimberly teaches Authentic Influence and Executive Presence for Southern Methodist University's (SMU) Cox School of Business' Executive Education Program and has worked with leading brands like GE, Merck, Pepsico and more. List...

Author Laurie Pickard talks with Kevin Craine about her new book, " Don't Pay For Your MBA ." Laurie decodes how to obtain the equivalent by taking advantage of free or low-cost massive open online courses taught by professors at the world's best business schools. You've seen her in places like Fortune, Entrepreneur, The Wall Street Journal, CNNMoney, Financial Times, and Bloomberg Business.  Host...

Episode 141 - Host Kevin Craine discusses five action items you can use to take advantage of Vertical Marketing . It can be difficult to succeed if you are perceived as a "jack of all trades." Instead, boost your sales and your profits by specializing in one or more vertical markets. Listen for five actionable steps you can take to develop a " beachhead strategy " focused on winning a particular m...

Episode 138 - Barry Kaplan discusses his book " The Power of Vulnerability " and ways leaders can improve their skills and effectiveness. If you are an executive or manager, or business owner, you know that being "the boss" isn't always easy….and it can feel overwhelming to be the one who is expected to have all the answers. Learn how to shed the burden of having to be "right" all the time and gai...

Episode 137 - Judith Humphrey joins Kevin Craine to discuss her book " Impromptu: Leading in the Moment ," and ways you can better prepare for unplanned and impromptu moments and communicate as a confident and compelling leader. Judith is a columnist for Fast Company and was awarded the 2012 YWCA'S prestigious Woman of Distinction award for Entrepreneurship. Listen for three action items you can u...

Episode 136 - Courtney Reum discusses his book " Shortcut Your Startup " (an Amazon #1 best-seller) and ways to turn traditional advice on its head for better startup success. Courtney is a former Goldman Sachs investment banker turned entrepreneur, and one of the stars of the syndicated television show, Hatched . Host, Kevin Craine    Everyday-MBA.com

Episode 135 - Karen Martin discusses her book " Clarity First " and how smart leaders and organizations can achieve outstanding performance by working to establish better clarity. Karen is a leading authority on lean management and performance improvement for businesses, government agencies, and the not-for-profit sector. Her clients include big brands we know like AT&T, Chevron, and the United St...

Episode 134 - Tama Kieves discusses her book " Thriving Through Uncertainty " and steps to take to make a successful career transition. After years of working tirelessly to become a Harvard-educated partner at a top law firm, Tama realized that the career she invested so much in left her unfulfilled. Tama gave it all up to make changes necessary to lead the life she always wanted. She offers real-...

Episode 133- Best of 2017 Interviews with best-selling authors Dorie Clark, John Rossman, Jess Todtfeld and Vanessa Van Edwards ; plus 2017 Knowledge Leader Circle members Nathan Hirsch and Steven Kuhn . Listen for action items and advice on personal branding, executive leadership, media skills, eCommerce and more. Host, Kevin Craine   Everyday-MBA.com

Everyday MBA is on break for the holidays . We'll be back in two weeks with our "Best of 2017" episode, so stay tuned. Meanwhile, we hope you have a wonderful holiday season. Everyday-MBA.com

Episode 132 - Christopher Lockhead discusses his book " Play Bigger " and how brands dominate the market by creating new market categories. The Marketing Journal calls Christopher "One The Best Minds in Marketing," and Newsweek calls him, "The Howard Stern of Entrepreneurialism." Listen for three action items that you can use to take advantage of the ideas and advice in this interview.  Host, Kevi...

Episode 131 - Leah Ingram discusses " The Complete Guide for Paying for College ." Are you a parent who is trying to figure out  college funding? Need help navigating scholarships, loans, grants and internships? Leah is a lifestyle and money-saving expert, and her new book is an essential guide for middle-class families on how to afford college. Listen for three action items you can do today to ta...

Episode 130 - Mike Whitaker discusses his book " The Decision Makeover " and a process to follow to make the right decisions...big or small. Mike is a venture capitalist and entrepreneur. He earned his undergrad in Cognitive Psychology, and he's got an MBA. The Decision Makeover offers a thoughtful and strategic approach for choosing wisely in all aspects of business and in life. Listen for three...

Special Episode - Craig Ross discusses his book " Do Big Things " and simple steps teams can take to do be more effective and profitable. For decades, Craig has been obsessed with answering one question: How do you equip a team to deliver big things? Now he shares his seven-step process that equips teams with how to quickly and consistently operate at a higher level. Listen for specific action ite...

Episode 129 - Michael Houlihan and Bonnie Harvey return to Everyday MBA to discuss their success with building Barefoot Wine into America's #1 wine brand. They are the authors of the New York Times best-seller " The Barefoot Spirit ". Listen for three action items you can do today to take advantage of the ideas and advice in this interview.  Host, Kevin Craine    Everyday-MBA.com