eCommerce MasterPlan

Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business. They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales.    Hit PLAY to hear:   Why skyrocketing rent pushed Rache...

Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom. Founded over 20 years ago they now do around $350,000 a year.    Hit PLAY to hear:   How Johanna's shift from retail to eCommerce skyrocketed her sales 📈  The secret behind why...

Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via its Shopify store & London shop. They now are doing £4...

Tom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture and other garden products. Founded in 2020 Tom bought the business in 2024 and in 12 months has rocketed sales to nearly $2million.    Hit PLAY to hear:   🚀 How Tom White turned a small eCommerce store into a $2M business in just 12 months  💡 The #1 mistake most eCommerce own...

Laura Davies is the Founder of The Kid Collective. A UK based toys and parenting business, with eCommerce stores on BluePark and Shopify. Founded in 2008 they now process over 10,000 orders a month.    Hit PLAY to hear:   🔹 How Laura Davies turned one eCommerce brand into two—without starting from scratch!  🔹 The biggest challenges (and surprises!) of buying an existing online business  🔹 Why t...

Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce.    Hit PLAY to hear:   🔎 Why shouting about sustainability might hurt your brand  🌿 How LimeSharp blends design with eco-friendly practices  🛒 The smart way to guide customers toward greener choices  💬 Why honesty (not perfection)...

Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles.    Hit PLAY to hear:   🎯 The shocking truth about homeware textile waste (it's bigger than you think!)  🛋️ How Jules turned leftover fabrics into a thriving business  ♻️ The clever...

Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in sales.    Hit PLAY to hear:   How a corporate gift can make or break a business relationship 🚀  The secret to scaling an eCommerce marketplace without chaos 🔥  Why AI + human touch is the winning for...

Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products. They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and ot...

Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including the Ministers award for leadership for sustainability fo...

Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million.    Hit PLAY to hear:   How Sarah Raven skyrocketed from £8M to £22M in sales 🚀  The UX and tech strategies that drive higher conversions 🛒  Wh...

Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1.1million, and are now on track to make 2025 their first $3million year.    Hit PLAY to hear:   ✅ How Jamie scaled Cookie Hair Care from 4 sales a day to a 7-figure business   ✅ The Meta ads strategy...

Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers.    Hit PLAY to hear:   How Bare Kind grew from 0 to 1,000 retailers in just 2 years  Why trade shows are fading—and what works better for B2B sales  The #1 mistake brands make on Faire (and how to fix it)  A surpr...

Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that’s India’s number 1 destination for healthy kids food. With over 7,000 verified 5 star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollar in sales each year.    Hit PLAY to hear:   How Hema grew her blog into a $2M eCommerce brand  The secret sauce be...

Jim Herbert is the CEO at Patchworks, an eCommerce focused iPaaS who are all about helping you automate and streamline your data.    Jim joins us to share why integration and automation are game-changers for eCommerce businesses in 2025, offering insights on how to simplify your tech stack and boost efficiency.    If you're looking to future-proof your operations and maximize growth opportunit...

Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here's some of his achievements: scaled soak.com from £2 to £80million drove digital growth at Holland & Barrett took Bathroom Mountain from £0 to £40million in 18 months  Who better to chat to about how to grow your sales from 7 to 8 figures?!    Hit PLAY to hear:   The...

Every January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead.  We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?" Here's our expert line up:  Jay O’Neill from Tap Digital,  Jim Herbert from Patchworks,   Lucia Locatelli from Doofinder,  Emilie Benoit from Shopify,  Miya Knights from Retail Technology...

David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent.  Hit PLAY to hear:   Why most personalisation isn’t personal—and how to fix it  The surprising link between empathy and customer retention  Netflix’s 10-year lesson on making personalisation work  The one question...

Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com. Founded in 2015 they now sell globally via their Shopify store and Amazon and some small select wholesale partners. And all in all they do 15,000 orders a month.  Hit PLAY to hear:   The 80/20 rule that transf...

Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping eCommerce businesses grow and become more sustainable especially in the home and gardens space. Which is what their new venture The Green Room is all about – helping the home and garden indust...

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations.    Hit PLAY to...

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.    Hit PLAY to hear:   The roles of design and user experience in eCommerce  Simplicity enhances customer satisfaction  How customization contributes to B2B success  Why aligned teams are key to growth  The impor...

Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products. Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year.    Hit PLAY to hear:   Starting with a clear mission & vision  Using a customer-focused approach  Sustainability a...

Amitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and provide drop ship services for large retail partners. Overstock Art now has over 500,000 customers and annual sales of 8 figures.    Hit PLAY to hear:   The role of SEO in a niche business  D...

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart.  Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend. If you’re looking to increase profit, avoid...