Doctor Branding Podcast

Many designers fall into this rut at one time or another when branding businesses and choosing fonts, so let's treat this condition, known as Montserrut to do better branding. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy   Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Many businesses face this issue when they receive a brand identity that is far too complex to remember it all and know how to use it. So let's tackle 'Brandnesia' to make an effective brand. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy   Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

It's the itch many designers need to scratch when developing design assets for branding. So let's remedy or avoid getting the contagious 'Designpox'. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy   Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

We don't want you regretting your marketing spend like a certain butterfly tattoo on your lower back. But we also want to make sure that Marketing Malaise isn't getting in the way of great marketing. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy   Get full access to Doctor Branding at gdayfrank.substack.com/...

We are going to try to get past what can be an anxiety-inducing problem, by diagnosing what is likely a case of Faciabranditis that is holding you back from being the face of your brand. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy   Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Doctor Frank is diagnosing and prescribing a solution to the following brand-related ailment question from Nick in Canada: “How much do I spend on marketing? People older and wiser than me keep saying 20% should go to marketing”, but is that just 20% of revenue? What is a reasonable marketing spend for my brand?” Please take a piece of brand candy, my free resource guide to do better branding that...

Doctor Frank is diagnosing and prescribing a solution to the following brand-related ailment question from Dan in Australia: “My real estate team is considering a rebrand for our business. We do understand that this will likely mean changing a lot of our touchpoints like our website, office signage and printed collateral like our for-sale boards. But do we roll it out all at once or can it be done...

In this first episode of the Doctor Branding Podcast, Frank is diagnosing and prescribing a solution to the following brand-related ailment question from Jen in Australia: “I’m a designer, I’ve been freelancing now for a bit over 8 months and I’m struggling to find new clients. I’ve had a few already, but not enough to really sustain myself without my part-time local job. How do I get more clients...