Cult Products

In this episode, Phill and Adam interview Steevan Glover, a marketing consultant and director. They discuss the importance of focusing on the outcome and value that your product or service provides, rather than just the features. They also emphasise the need to target specific customer segments and avoid wasting time on customers who are not a good fit. They discuss the importance of having a clea...

In this episode, Adam and Phil emphasize the need for a clear value proposition and the importance of generating leads before diving into product development. In this conversation, the hosts discuss the importance of leveraging personal networks and referrals in the early stages of a business. They emphasize the need to be strategic and organized in reaching out to contacts and maintaining relatio...

In this episode of the Cult Products podcast, Phil and Adam discuss the process of product design and prototyping for B2B tech start-up founders. They emphasize the importance of understanding the problem space and the needs of the users before developing a product. They also highlight the value of creating prototypes and testing them with users to iterate and improve the product. The conversation...

SummaryIn this episode, Adam and Phill are joined by Roland Gurney from Treacle for a live critique of the Cult Products proposition and initial website. They discuss their new proposition and the target audience for their program with Roland. They talk about the importance of understanding the target customer and narrowing down the focus. They also discuss the challenges of repositioning a busine...

Links  Download your free Ai-powered prototyping toolkitApply to our beta programJoin our communityWatch this episode on YouTubeCan you name the Marvel theme tune? System Of A Down and Eminem tracks mentioned A Clockwork OrangeSummaryIn this conversation, Phill and Adam discuss their new product and the community they are building around it. They talk about the importance of targeting a specific a...

Links  Download your free Ai-powered prototyping toolkitApply to our beta programJoin our communityWatch this episode on YouTubeSummaryIn this episode, Phill and Adam discuss why you can't be both a B2B and B2C business. They emphasise the importance of focusing on a single specific customer persona and delivering value to that target market. They also highlight the need for a clear and compelling...

Links  Download your free Ai-powered prototyping toolkitApply to our beta programJoin our communitySummaryIn this conversation, Phill Keaney-Bolland and Adam Yaya-Durrant discuss the importance of branding for B2B startups. They define brand as an emotional connection that users have with a product or company's differences, going beyond just a logo or name. They emphasize that brand is everything...

Summary  In this episode, Phill Keaney-Bolland and Adam Yaya-Durrant discuss their new podcast and the product they are creating for start-up founders. They talk about the importance of being revolutionary and creating a radical brand when deciding whether you're up for the challenge of giving years of your life to make your dream of running a successful B2B start-up a reality. They also emphasise...