Copy Kit

Sarah and Nicole gave some pretty honest feedback about Donald Miller’s Building a StoryBrand book in their previous episode, but that won’t stop them from implementing what they learnt from it. In this episode of the Tried It Podcast, they share their results and announce the next book they’ll analyse for the podcast.  Sarah begins by sharing her revelation that freelance copywriters aren’t...

Having established some of the foundational techniques of good writing with the help of Ann Handley’s Everybody Writes, today Sarah and Nicole look at what it takes to develop a coherent brand story for a business.  In this episode, the two copywriters dissect Donald Miller’s marketing Bible, Building a StoryBrand (or BrandStory, if you’re like Sarah and Nicole and can never remember exactly...

Reading great books about copywriting isn’t enough, because if you’re just reading, you’re not necessarily learning. And if you’re not learning, you won’t write amazing copy. So on the Tried It podcast, for every book that Nicole and Sarah read, they commit to implementing three things they learnt from it and to reporting back to you, their faithful podcast listeners.  In this episode, Nicole...

Everybody Writes. That’s the statement that Ann Handley uses as the title of her guide to good writing. We all write, all the time, whether it’s work emails and WhatsApp chats, or your PhD about Virginia Woolf. Because we all write, Ann Handley says that writing is a skill anyone can perfect, with the help of her book.  In this episode, Nicole and Sarah discuss Everybody Writes, dissecting An...

It’s here - the Tried It Podcast has launched! It’s your Proven Pathway to a Better Copywriting Business. Listen to our trailer to find out what the Tried It Podcast is about, who it’s for and just who the hell Sarah and Nicole are anyway.  Stay tuned for details on our membership and subscribe to the podcast so that you’ll catch our first official episode, out next week.  Byyyyyyyyyyyyy...