Boutique Chat

There's no new episode this week, but you aren't missing out if you're attending the 2020 Virtual Retail Summit! Ashley Alderson, founder of The Boutique Hub, presents us with a short message today that includes some inspiring words on how to keep your business thriving and reveals some important details regarding the 2020 Virtual Retail Summit that starts TODAY! It's not too late to join in, grab...

Today Ezra Firestone, CEO of Smart Marketer, joins us for Ecommerce Marketing Strategies to Increase Sales. Ezra has years of experience building multiple businesses that bring in $20+ million in yearly revenue, and he's here to share some of his secrets to success. He goes over topics such as email marketing, product pages, how to be a fit leader for your team, and revealing the common gaps found...

Today our host Ashley Alderson, Founder of the Boutique Hub, does a solo episode on  4 Reasons Why Your Brand Is Not Engaging.  Ashley has been listening to your questions and is here to give all the details on how you can grow your brand. She goes over topics such as building engaging content, inspiring your customers with your brand, and how to create more relatable marketing content. But it doe...

Today Elizabeth Presher, Founder of Grit and Grace Digital Marketing, joins us for Creating a Customer Loyalty Program. Beth was a former boutique owner and then evolved into the owner of a digital marketing company. She's here to share all her knowledge on how you can create a customer loyalty program that actually works! She also goes over Facebook messenger automation, retention strategy, and t...

Today Jess Ekstrom, Founder of Headbands of Hope and Author, joins us for The Importance of Finding Your Why . Jess's journey in becoming an entrepreneur will inspire and motivate you in so many ways. She goes over why she started her company, what it was like sourcing materials for the first time, and how important it is to have a purpose behind your business. With Jess's inspiring words and humb...

Today Heather Orscheln, Founder of Revel Boutique, joins us for Adapting to the New Normal in Retail. Heather is a true example of practicing adaption and seeing the successful results of it. She goes over how her side business grew into an empire, what it's like carrying nationally known brands, and how she managed to grow her business during the coronavirus pandemic. Tune in to hear more about H...

Today Christyne Gray, Founder of She Profits Now, joins us for Knowing Your Numbers . Numbers aren't as scary as they look, and Christyne is here to prove that! She goes over financial tips for beginners to veterans, discusses what tools you need to create a foolproof financial system, and reveals that you'll have more creative freedom when you understand your numbers. Today's episode is one you w...

Today Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, joins us for How To Build A Memorable Brand. J.J. goes over what elements are needed to create a successful story and how narrative transportation can create more revenue for you. He also goes over important topics such as how to balance your authority and empathy, when to sell and when not to, and how to create a consisten...

Today Erin Hooley, founder of Bailey's Blossoms, joins us for Tips to Create a Profitable Ecommerce Business. Erin is a living example of being more successful by knowing her numbers. She goes in-depth on conversion rates, branding, and how she manages business and motherhood. But there are so many more helpful business tips from this well-spoken, successful entrepreneur, so tune in now!

Today Sara Burks, Director of Education and Partnerships at the Boutique Hub and Ashley Alderson, founder of the Boutique Hub, go over how you can be Managing COVID-19 and Your Retail Business.  Sara and Ashley have been listening to all of your questions concerning your retail business and the effects COVID-19 has had on it. In today's podcast, they over your top 16 frequently asked questions. Th...

Today Tamie Old, Founder of The House of Gentry Boutique, joins us for How to Create Successful Content for Boutique . Tamie goes over how and why she started her own online boutique and all the things she learned along the way. A few of the topics she discusses in today's podcast include photography tips, what marketing channels she uses most, and how she sells her excess inventory. Tune in to he...

Today Gigi Butler, founder of Gigi's Cupcakes, joins us for How to Succeed as an Entrepreneur. Gigi has had the entrepreneurial bug her entire life and went from losing her biggest dream to reigniting her passion for baking and turning it into a successful business. Her story is not only inspiring but also full of valuable advice that will help you be a more successful entrepreneur. Tune in to hea...

Today Dan Holman, founder of the Wealthy Retailer, joins us for how to Save Your Retail Business From Extinction. Dan has 25 years of experience in the retail and service industries and is here today to share his wealth of knowledge in these areas. The retail business as a whole is shifting, and the most important thing to remember is adaptation prevents extinction. He goes over actions you can ta...

Today our host Ashley Alderson, founder of The Boutique Hub, goes over how you can continue Growing Your Business During the Coronavirus. Ashley and the Hub team have been doing all they can to help all of you during this challenging time. Ashley has been speaking with all of you and in today's podcast, she will be discussing the most frequently asked questions concerning this coronavirus outbreak...

Amanda Christopherson, Owner of Beautique, and Somer Pickard, Owner of Sparkle and Sass, join us for today's episode " Things I Wish I Would've Known Before Starting a Boutique." These two boutique besties from South Dakota tell us about the ups and downs of owning a small business and why bigger isn't always better. Today's show is a true representation of individuals who prove success isn't defi...

How can you prepare your business for the COVID-19 Coronavirus pandemic and prepare your boutique for any economic downturn?  The threat to our economy and small business today is real, today Ashley will give you the business building tips for your boutique to help avoid the economic turmoil. She will shed light on the opportunities we have at hand because of this experience, and also go over the...

Today Melissa Megginson, Community Manager at Tailwind, joins us for Managing Social Media with Tailwind. Tailwind is a scheduling and analytics tool used for social media accounts. Grow your Instagram and Pinterest accounts in a fraction of the time by letting tailwind post your scheduled content at the best times and then be able to see your analytics in a user-friendly manner. Today's episode i...

Today Beth Leahy, Cheif of Operations at The Boutique Hub, and Ashley Alderson, Ceo of The Boutique Hub, give is the rundown on the 2020 Boutique Summit.  The Boutique Summit is the Boutique Retail Industry's Top Business Conference of the Year held June 7-9th, 2020 in Atlanta, GA with Atlanta Apparel. There you will find the proven strategies, tools, and collaborators to help grow your business i...

Today Baylee Cordero, Owner of Baylee Rose Boutique, joins us for My Experience with Starting a Boutique. Baylee started her boutique because she felt there were no clothing options in her community that made mothers feel beautiful inside and out, and she wanted to change that! Baylee goes over the ups and downs of starting a boutique, being a mother & a business owner, and what authenticity means...

Today Shannon Gordon, Social Media Manager at the Boutique Hub and former boutique owner, joins us for Strategies for Social Media Success. Shannon gives us her back story on becoming a young, working mother and wanting to turn her passion for creativity into a full-time job. She gives us insight into what elements helped her create a rapidly growing boutique, some valuable business advice all bou...

Today Vanessa LeVan and Wren LeVan from Blush Out West Boutique join us for The Power of a Gen Z and Gen X Team . Blush Out West started out with two friends who wanted more than just a 9-5 job, it then evolved to a successful mother-daughter run business. They go over the marketing strategies that work best for them, why you need both the left and right brain in your business, and most importantl...

Today Alana Stohr, Owner of Eleven Oaks Boutique, joins us for Key Tips for Creating a Successful Online Boutique. Alana had spoken at the Boutique Summit and she's back to give even more insight on what it takes to create a successful business. She goes over how important brand consistency is, how gratitude will grow your business and explains why it's so important to have a good team. Tune in to...

Today Bobby Angilella, co-founder of Slick Text, joins us for the Dos and Don'ts of Text Message Marketing . He goes over all the guidelines of text message marketing and how you can create the most successful marketing strategy. Bobby also talks about the frequency of your text messages, setting up appropriate formate, measuring redemption and so much more! After this episode, you will know all t...

Today Tricia Barglof, executive director of the OFF PRICE Trade Show, joins us for Off-Price Buying . Buying off-price gives you the opportunity to maximize your profits by purchasing overstocked/last seasons goods at the lowest price on the market. With the OFFPRICE Trade Show taking place in just a few weeks, Tricia gives us all the tips and tricks to make this a successful buying trip and how o...

Today Sara Burks and Ashley Alderson will go over the 12 Crucial Tips for Boutique Owner Success. These 12 focus areas are apart of this year's Retail Bootcamp course. Retail Bootcamp isn't just for those who feel their business is failing; your business will always have areas to improve on and grow. Retail is shifting and expanding every day, its time to be prepared. After today's podcast, you wi...