The Boutique Hub with Ashley Alderson
Boutique Chat
Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.
Vizitează neapărat site-ul podcastului și susține-i creatorul: theboutiquehub.com
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The Boutique Hub with Ashley Alderson
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27 oct. 2026
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Episoade
Cultivating Successful Habits For Life and Business 28.06.2022 29:53
Are you as addicted to journals as I am? I was introduced to Habit Nest through the Boutique Hub and I knew I had to have Lindsay McDermott, Chief Happiness Officer at Habit Nest, on the show. She joins me today not only to talk about journals, but also to discuss what it takes to be a business owner and cultivate successful habits for life, business, health, family—everything! Grab a seat, get c...
Building A Strong Legal Foundation For Your Business 21.06.2022 40:05
Today we're getting into all things legal! Lauren Boyd is the Founder of Guide My Business, a boutique law firm that empowers entrepreneurs by helping them to build a strong legal foundation, and she's joining me today to deep dive into all of the really important legal aspects of your business. I have seen too many boutiques and retailers get their social media or Shopify accounts taken down by s...
Making TikTok Work For Your Boutique Business 14.06.2022 38:08
Get ready because we are pulling back the curtain big time on The Boutique Hub today and taking you behind the scenes of our social media presence with our wonderful Content Coordinator, Charlee Johnston. Initially brought on as an intern, Charlee is now a full-time team member of The Boutique Hub, and in this episode, we're diving into so much, including how to hire a social media intern and how...
Keep 'Em Coming: Building a Consumable Brand 07.06.2022 32:59
What does it take for both wholesale brands and retailers to be successful? That's what we're breaking down today with Sammi Hill, co-founder of Mixologie and long-time member of the Boutique Hub. This is a conversation not just for those on the wholesale side wondering how to grow their brand and reach more retailers, but it's also a conversation for the retailers who are looking to up-level thei...
The Importance of Multiple Revenue Streams For Your Business 31.05.2022 34:56
One of the biggest opportunities that boutiques have available to them today is to diversify their revenue streams. Want to know how? In this episode, I'm sitting down with Kait, who is a long-time Boutique Hub member and has consistently pushed through to the next level when it comes to her success—in part by creating multiple revenue streams in her business. Listen in as we get open and honest a...
How to Recession Proof Your Business 24.05.2022 15:22
We all know the retail business is not an easy business, so how can we make your business one that is tried and true throughout the times? Today I am going solo to bring up an important topic that is looming over all of us. It's time to discuss how to recession proof your business. I will be addressing where you can save money in your business, what categories you should be buying into, and how to...
Maximize Your Instagram Presence 17.05.2022 30:38
The content queen is back! Shannon Gordon is the Social Media Manager at the Hub and a former boutique owner herself, and I am so excited to have her on the show today to deep dive into the tips, tools, and trainings to make your Instagram account work for you. Grab your notebook and get comfortable as we talk through what's working right now on Instagram, how to grow on the platform, and how to c...
Learning In The Messy and Speaking Your Dreams Out Loud 10.05.2022 56:34
Lori Harder is an author of several books, host of the hit podcast Earn Your Happy, and most notably now the founder of Lite Pink, the best tasting low-calorie premium rosé flavored wine seltzer. She is also incredibly active in the personal development space and is also one of the most brilliant minds for women in business today. In this episode, we go behind the scenes as Lori shares all the hig...
What Vendors Wish Boutique Owners Knew To Be Successful 03.05.2022 52:07
Calling all boutique owners and wholesale brands! This is an episode you won't want to miss! Today we're joined by Molly Wilson, one of the brightest minds in the industry, as well as the founder of Molly & You and BEST of Show. If you've been around the Boutique Hub for long enough, you probably recognize her name from her incredibly valuable feedback and support for fellow community members. L...
The Boutique Hub App Launch 26.04.2022 8:38
We are so excited to announce The Boutique Hub app launch! This has been in progress over the past 2 years and we can't wait for you to experience it. In today's episode, I will give you all the exciting details on what's included in the app. The Boutique Hub app allows you to get all the things you need to grow your business right from your phone! Tune in to hear how you can access business trai...
The Elements of Successful Live Selling 19.04.2022 38:25
Katrina DiMiele is the founder of The Other Side Tribe Boutique and has over 13 years of experience within the fashion and beauty industries. She is also one of the top live selling boutiques in the entire country and is hugely active in the community, on both the retail and wholesale sides. Get ready to meet her and hear her amazing story about getting started in the fashion industry and overcomi...
How To Grow Your eCommerce Store in 2022 12.04.2022 31:23
Neil Patel is arguably one of the greatest minds in digital marketing, and if you've ever searched online for eCommerce or SEO solutions, chances are you've run across one of his companies. A New York Times bestselling author, Neil was named a top influencer on the web by the Wall Street Journal and recognized as a top entrepreneur under the age of 30 by President Obama, among so much more. He joi...
Changing the Live Selling Landscape 05.04.2022 55:17
Is it possible to scale your boutique business using social media alone? CommentSold is a platform that allows retailers the ability to sell using multi-channel and live video commerce, and has helped over 7,000 live sellers connect with their audience and expand their reach. Brandon Kruse is the CEO and Founder of CommentSold, and in this episode we get real and raw about how he took a proven ide...
From Social Media Management To A Swimwear Line 29.03.2022 32:00
Get ready because you are in for such a treat today! Jessica Anderson, also known as tinytello on TikTok and 93playstreet on Instagram, is a former social media manager turned swimwear entrepreneur whose brand has been featured in Newsweek , BuzzFeed , and Cosmopolitan . She joins me today to share how she got started on her road to entrepreneurship and how she found success using her background i...
Announcement from Ashley Video 22.03.2022 2:19
This week is a big week for the Boutique Hub! We will not have a new Boutique Chat episode this week because we will be hosting the Boutique Summit, the world's largest business conference for boutique owners. Tune in to get the details on how you can follow along! Boutique Summit Digital Tickets: https://retailbootcamp.mykajabi.com/offers/X6ZyTjFM/checkout Learn More About the Boutique Hub Here:...
Cultivating Community Over Competition 15.03.2022 38:10
Jocelyn McClellan is an entrepreneur who has built multiple online businesses, an influencer with over 100,000 followers on YouTube and Instagram, and a true go-getter. She has been a speaker at the virtual Boutique Summit, attended Retail Bootcamp, and trained in the Boutique Hub—and now I'm so excited to also have her on the podcast! Learn More About the Boutique Hub Here: https://theboutiquehub...
From Brick and Mortar to eCommerce 08.03.2022 50:33
Karli Harris Pennington is the owner, founder, and CEO of Everyday Chic Boutique. She is an absolute magnet for other boutique owners because of her willingness to sit down and talk openly about how she has grown her hugely successful business from brick and mortar to eCommerce, and she joins the show today to share her amazing insight. Get ready to take notes because I know you're going to love t...
From The Set of Yellowstone 01.03.2022 35:56
When we think about the fashion industry, we often get bogged down in the logistics of boutique ownership and going to market. But in order to really be successful, it's important to think beyond where the products are coming from and how they get to us. We also have to think about what their intended purpose is. I'm digging into one of those intended purposes today as I speak with Megan Meadors,...
How To Grow a Sustainable Business Like an Expert 22.02.2022 35:51
No business owner enjoys having someone who has never run a successful business themselves tell them what they should do. That's why today's guest is very special. Susan Bradley, Founder of the Social Sales Girls, is a business expert, business coach and someone who truly understands the Boutique industry. In this episode, she will be sharing her knowledge and hard-hitting facts about what it take...
From Online to Brick and Mortar During a Pandemic 15.02.2022 20:10
Tessa Blakney is the founder of Silk N Honey, a boutique that started online and grew into a brick and mortar store in Downtown Memphis, opening in the midst of the pandemic. Despite the challenges she faced, Tessa has done a tremendous job of growing her business and she joins me today to share some of what she has learned along the way. Learn More About the Boutique Hub Here: https://theboutique...
What It Means To Be A Brand New Business Owner In 2022 08.02.2022 26:53
What does it mean to be a business owner in the year 2022? Whether this is due to the "great resignation" or the post-pandemic shift, there seems to be a reigniting of the entrepreneurial spirit in the world around us. So, in this episode, I want to talk to the newer business owners in this industry and share what you can expect for the year ahead - the highs and the lows. Learn More About the Bou...
Making the Most of the Off-Price Show 01.02.2022 17:12
As a boutique owner, it is incredibly important for you to understand how every part of our industry works. From how patterns or prints come to be to how they move through overseas development and end up in a brand's warehouse, we need to be on top of it all. So, in this episode, Tricia Barglof will be joining the show to discuss the off-price market—specifically what to expect as the market evolv...
Growth, Diversification & Re-branding Your Boutique Business 25.01.2022 26:18
Today we are speaking with a boutique owner who not only grew her business, but also gave it a complete re-branding, taking it from one specific niche to another very specific niche. Shelby Lovelace is the founder of The Good Babes Co, a fashion company that focuses on empowering women. In this episode, Shelby shares her story of growth, re-branding and diversification within the boutique world. L...
Converting Your Shopify Store into A Sales Powerhouse 18.01.2022 33:45
Have you ever looked at your analytics and wondered why you're getting traffic to your website but your store isn't converting to the sales you should be seeing? Or maybe you are looking to build an eCommerce store, but you're unsure of where to begin. If this sounds familiar, then Kelly Vaughn is your go-to girl. Kelly is the CEO and Founder of The Taproom, a business that creates high-powered Sh...
The Power of Pinterest Marketing 11.01.2022 29:32
There is one social media network that often gets overlooked as a powerful marketing tool for businesses: Pinterest. Pinterest can become a huge source of traffic for your business when it comes to reaching women who are interested in fashion, as well as building long-term SEO credit. To help us dive deep on this topic is Kate Ahl, the owner of Simple Pin Media, who will be sharing her sound advic...
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