Value Coffee Talk

There remains an unfortunate and growing divide, between what buyers want and need to make faster, better decisions (a more outcome based approach), and what solution providers and sellers are delivering (features and price) - the Value Gap. In this value coffee talk we interview Dr. Stephen Timme, a longtime value entrepreneur, discussing the growing shortfall perceptions, and how to best bridge...

Value is more than just one thing - like developing value messaging, delivering some value selling training, hiring a value consultant or launching a business value spreadsheet. Value is everything. In this coffee talk we interview value leader Aaron Froberg, to discuss the need to go beyond these singular efforts to "check off the value box" and the importance of taking a customer lifecycle appro...