UNFUDGE YOUR MARKETING

In this episode, Dr. Jamaal Johnston shares his journey from starting a security business 20 years ago to becoming a leading expert in leadership development. Key themes include: 1. The importance of identifying and targeting a specific audience in business. 2. The value of client avatars and buyer personas in honing marketing strategies. 3. The critical role of assembling an "A-team" of professio...

In this episode of "Unf＊dge Your Marketing," join Kristi Mitchell and Melissa Henry as they delve into the importance of authenticity in branding. Melissa shares her journey from shedding her corporate CPA persona to creating a genuine brand that resonates with core values. They discuss the significance of foundational brand strategy, the pitfalls of unrealistic marketing promises, and the necess...

In this episode, Kristi Mitchell sits down with Maria Kast, a three-time business owner and executive coach, to dive deep into the challenges and lessons learned from investing in Facebook ads and eventually finding success with LinkedIn advertising. Maria shares her journey of navigating advertising strategies, trusting her intuition, and making data-driven decisions to locate her ideal audience....

Welcome to the inaugural episode of "Unf＊dge Your Marketing," hosted by marketing consultant and strategist Kristi Mitchell. Join Kristi as she chats with Erika Andersen, founding partner of Proteus, about the critical lessons learned from marketing missteps and mishaps. Key themes include the importance of strategic marketing plans, understanding and maintaining brand voice, and what to look for...