The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

Lucas and Luna drill into a specific metric that most marketers ignore: the quality of attendee name data during webinar registration. In this episode, they examine how a B2B SaaS company segmented its 12,000-person webinar audience by name completeness — full first and last name vs. first name only vs. obviously fake entries — and found a 3.1x difference in downstream demo requests. They walk thr...

Lucas and Luna dive into the data behind webinar scheduling — why Tuesday at 11am isn't always optimal, how dayparting strategies can boost attendance by 40 percent, and what one B2B software company learned when they A/B tested start times across time zones. They break down the research on attention curves, calendar congestion patterns, and the surprising case for Thursday afternoons. If you've e...

Lucas and Luna unpack a surprising metric from a real B2B SaaS webinar: the replay rate. They explore why 40% of registrants never attend live but 70% of those watch the replay, and how that changes lead scoring. They look at a case study from a $50 million marketing automation company that shifted its entire follow-up sequence based on replay data. The episode digs into the psychology of asynchro...

Lucas and Luna launch The Webinar Marketing Podcast by examining a startling stat: the average registration-to-attendee conversion rate across B2B webinars dropped from 68% to 41% between 2022 and 2025. They trace the decline not to Zoom fatigue but to a specific shift in audience behavior and a corresponding failure in invite design. Using a case study of a mid-market SaaS company that reversed t...