The Unscheduled CEO

We made $1,450,000 (yes that’s “million”!) LESS in 2023 than we did in 2022. Was it the economy? Nope (but of course everyone likes to make that excuse). Ah, must be our industry going through changes? Layoffs? Nope. Wait…. Online courses are dead, right?? NO! It’s much more simple than that: We went against our “Zone of Genius” as a company. To leave a comment go to howtobusiness/substack.com Thi...

A small marketing experiment is set to bring us in an extra, unexpected $120,000 this week and it signals a change in strategy at AJ&Smart (credit to Dom and Laura for the idea and Rebecca and Ryan for executing it!) * Why we made LESS money in 2023 for the first time in AJ&Smart history * Why AJ&Smart not growing can mean the company simply becomes irrelevant * A marketing tactic we’ve been playi...

I hadn’t heard this hack before, but now I’ll NEVER stop talking about it. Let me know what you think in the comments! * A new success and productivity hack I’m going to teach all the people I’m coaching starting from next week * AJ&Smart’s first new product using this hack * A new idea for helping entrepreneurs get s**t done faster To leave a comment go to howtobusiness/substack.com This is a pub...

I’m back from NYC and I’m excited about the business! * I talk about the process of designing and positioning the product/marketing for our new in-person training * Why I didn’t enjoy running AJ&Smart * Why I’m back running the “day-to-day” of the business after delegating everything for years * Why i’m excited again * The best thing you’ll ever listen to when it comes to entrepreneurship To leave...

My flight got cancelled so here’s a quicky. Episode recorded on the TP-7 from Teenage Engineering, actually sounds way better than I expected. https://teenage.engineering/products/tp-7 The Derek Sivers chapter i’m reading: https://sive.rs/arv In this episode: *How to figure out what you value. That’s it! To leave a comment go to howtobusiness/substack.com This is a public episode. If you would lik...

Hey! In this episode: *How to calculate your day-rate *How to double your day-rate *This mindset makes you less money To leave a comment go to howtobusiness/substack.com Thanks for reading How To Business ! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unsche...

Hey! In this episode: *Can work create any meaning or is it just something you do to make money so you can live your “real life” * What happens when you treat work as a “means to an end”. * Am I Tony Robbins now? To leave a comment go to howtobusiness/substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unschedul...

Hey! In this episode: *Post-covid patterns that caused many people to play the career game on “hard mode” *Me sniffling a lot *That’s it. To leave a comment go to howtobusiness/substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscheduledceo.com

Hey there! its 2024! In this episode: *My plan to turn around AJ&Smart’s profits in 2024 *A cool new product I got that’s solving my phone addiction *How to feel terrible in 2024 To leave a comment go to howtobusiness/substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscheduledceo.com

A new episode just before the Christmas break??? Jingle f*****g bells! In this episode: *Did we double our revenue in 2023 as I said we would? *My favourite products and life hacks in 2023 *My new relationship with alcohol *How I’m setting goals for 2024 No video version this time, couldn’t find the camera. Thanks for reading How To Business ! Subscribe for free to receive new posts and support my...

Guess who's already bored of doing this podcast? HEHEHEHE *Money makes you happier (New Study) *Yes, the podcast is dead (for now) *Pee pee poo poo Video version: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscheduledceo.com

Amazon ends its remote work policy, I think it's a good thing. * Why Remote work isn't always a good thing for employees * Is the podcast ending? * That's pretty much it for this week Join the substack: https://howtobusiness.substack.com/ Video version: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscheduledceo.com

A quick episode this week! * Team Retreat recap * Why life is a videogame NOT a movie * Why you should choose the right role models * A life & career hack to get what you want This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscheduledceo.com

* Watch the video instead: https://youtube.com/@theunscheduledceo * How to figure out what you want to do in life and what makes you happy * Our upcoming company retreat plans * and I tell you how we moved from charging by the hour and negotiating with clients to selling packages and getting paid in full This is a public episode. If you would like to discuss this with other subscribers or get acce...

* It’s a video podcast now too! https://youtube.com/@theunscheduledceo * How to get your dream mentor to help you * Sam Ovens KILLS his $36,000 private mastermind * and I react to our LEAKED business model and tell you what’s true and what’s BS This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscheduledceo.com

Didn’t feel like podcasting today BUT DID IT ANYWAY, here’s what I discuss: * The most effective marketing technique we’ve ever used at AJ&Smart * How to become the leader of your friend group * How I started AJ&Smart with zero clients or connections * The EXACT brand of sunglasses Pierce Brosnan loves * The secret behind the naming of AJ&Smart Got a question for next week’s Mailbox segment? Comme...

A lot going on in this episode, and I am finding my feet in terms of recording, here’s what I discuss: * A new AJ&Smart product launch (secret free access) * A complex negotiation between 2 AJ&Smart departments * Why “De-Atomization” will make you happier in all aspects of your life * Money advise i’d give to my daughter when she’s 20 * Giving away an idea that would make us millions but we don’t...

Testing 1,2,3, is this thing on? Ummm HEY! I’ve just launched a new weekly podcast called The Unscheduled CEO ! You should be able to get it on all your favourite podcasting apps by next week but for now, you’ll prob have to listen to it in SUBSTACK. I literally just recorded this so it’s HOT OFF THE PRESS . Like, here’s me recording it one hour ago: Got a question for next week’s Mailbox segment?...