The Retail Perch

Shekar and Gary interview Brian Numainville and Doug Madenberg, Principals of The Retail Feedback Group. Brian and Doug Share their insights on how surveys can help retailers engage their customers, the right and wrong ways to use survey data, what the future of surveys looks like in the COVID 19 era, and much, much more.

Once a month, Shekar and Gary will discuss current events in retails. In this month's Retail Roundup, they delve into Kroger's Q2 results, Amazon throwing its hat into grocery retail, drones, TikTok and so much more. Tune in to get their take on retail's latest news.

Today, Gary and Shekar dive into digital engagement and the effect the COVID-19 pandemic has had in regards to it and the retail industry overall. The laid-back approach to digital engagement in previous years will not be enough to currently help retailers. Digital engagement is no longer an option, it's an imperative. Are retailers staying relevant and personal with their communication strate...

Join Gary and Shekar as they discuss technology trends in Grocery Retail. They delve into the continued growth of e-commerce, digital engagement, the substantial presence of automation, and what role AI plays in it all. How will retailers remain profitable while investing in the technology necessary to remain relevant? Will adding technology to the traditional retail model be enough or do retailer...

The Retail Perch has its first guest: Mary Scimone.  She is a fast-moving consumer goods (FMCG) Retail Technology & Insights expert. Mary works between technology companies, brands, and the retailer to translate needs from product management to business consulting.  This week’s theme focuses on challenges, and she’ll be providing her take on modernizing and moving the industry forward. All thr...

Today’s theme: a history lesson.  Shekar and Gary dive into the fast-moving consumer goods (FMCG) retail marketing industry, its inception, and how retail has been built on mass marketing, along with how trade promotion has driven it.  They show you how customer marketing, data, and personalization go hand in hand. Are you aware of how your weekly ad affects the industry? The shopper experience ha...

Welcome to The Retail Perch!  In the first episode, we get to meet our two hosts, Shekar and Gary, as they dive into their backstories and experiences, including their perception of the current state of retail. Shekar describes Birdzi's origin, and Gary lets us in on how he transitioned from growing up bagging groceries to launching one of the first loyalty programs in the supermarket sector. ...