Fexingo
The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
Every week, Lucas and Luna examine the shifting landscape of marketing careers — which skills are actually in demand, how job titles are evolving, and what separates a good career move from a dead end. They skip the hype about 'growth hacking' and instead look at real salary data from the ANA and LinkedIn, dissect job postings from companies like Procter & Gamble and HubSpot, and talk through the trade-offs between agency, in-house, and freelance routes. Lucas quizzes Luna on her framework for evaluating a role beyond just the title — things like budget ownership, cross-functional exposure, an...
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Episódios
The Content Graveyard How Old Posts Drive New Revenue 22.05.2026 8:41
Lucas and Luna tackle a hidden opportunity in marketing: the content graveyard. Most companies publish blogs, videos, and guides, then let them sit untouched. But in 2026, with AI search and zero-click queries rising, old content can be your best-performing asset. Lucas breaks down the economics of content refresh—citing a case where a B2B SaaS company turned a 2019 guide into a 40% traffic increa...
Why Product-Led Growth Burned Out in 2026 21.05.2026 9:17
Lucas and Luna dive into the unraveling of product-led growth (PLG) for B2B SaaS. One specific case drives the conversation: Calendly's late-2025 pivot from freemium to a paid-first model, which led to a 30% drop in new user sign-ups but a 22% boost in revenue per customer. Lucas explains how the PLG playbook—self-serve signups, viral loops, freemium tiers—worked when venture capital was cheap and...
Why Generalist Marketers Win in 2026 21.05.2026 8:18
In this episode of The Marketing Career Podcast, Lucas and Luna challenge the conventional wisdom that specialists always out-earn generalists. Drawing on data from a 2026 LinkedIn study of 5,000 marketing hires, they unpack why mid-career marketers with broad skill sets are landing top roles at companies like HubSpot, Patagonia, and Shopify. They explore how AI tools are flattening the technical-...
The Myth of the T-Shaped Marketer 19.05.2026 8:27
In the debut episode of The Marketing Career Podcast, Lucas and Luna challenge the industry's favorite metaphor: the T-shaped marketer. Using the real-world example of Spotify's 2025 growth marketing restructure and the surprising statistic that 72% of marketers feel pressure to specialize too early, they explore whether breadth or depth actually wins promotions. They dissect a leaked internal mem...
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