Douglas Burdett

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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Autor

Douglas Burdett

Categoria

Business

Site do podcast

www.salesartillery.com

Último episódio

23 de ago de 2024

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Episódios

128 Powering Content by Laura Busche 23.06.2017

"Powering Content: Building a Nonstop Content Marketing Machine" by Laura Busche   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Powering-Content-Laura-Busche

127 The End of Advertising by Andrew Essex 16.06.2017

"The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come" by Andrew Essex   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/end-of-advertising-andrew-essex

126 Hunch by Bernadette Jiwa 09.06.2017

Hunch: Turn Your Everyday Insights Into The Next Big Thing by Bernadette Jiwa https://www.salesartillery.com/marketing-book-podcast/hunch-bernadette-jiwa Recorded 5/16/2017

125 The Customer Loyalty Loop by Noah Fleming 02.06.2017

"The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions" by Noah Fleming   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Customer-Loyalty-Loop-Noah-Fleming

124 Value-ology by Simon Kelly 26.05.2017

"Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions" by Simon Kelly, Paul Johnston, and Stacey Danheiser   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Value-ology-Simon-Kelly

123 Future Marketing by Jon Wuebben 19.05.2017

"Future Marketing: Winning in the Prosumer Age" by Jon Wuebben   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/future-marketing-jon-wuebben

122 The Road to Recognition by Barry Feldman 12.05.2017

"The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media" by Barry Feldman and Seth Price   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/road-to-recognition-barry-feldman

121 Hacking Growth by Sean Ellis 05.05.2017

"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" by John Hall and Morgan Brown   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-growth-sean-ellis

120 Top of Mind by John Hall 28.04.2017

"Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" by John Hall   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/top-of-mind-john-hall

119 The Transformational Consumer by Tara-Nicholle Nelson 21.04.2017

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/The-Transformational-Consumer-Tara-Nicholle-Nelson

118 Full Funnel Marketing by Matt Heinz 14.04.2017

"Full Funnel Marketing: Embrace Revenue Responsibility and Increase Marketing's Influence on Pipeline Growth and Closed Deals" by Matt Heinz   Click here to view the show notes ! https://www.salesartillery.com/marketing-book-podcast/Full-Funnel-Marketing-Matt-Heinz

117 A Practitioner's Guide to Account-Based Marketing 07.04.2017

"Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts" by Bev Burgess and Dave Munn    Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/practioners-guide-to-account-based-marketing-dave-munn

116 100 Tricks To Appear Smart In Meetings by Sarah Cooper 31.03.2017

"100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying" by Sarah Cooper   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/100-tricks-to-appear-smart-in-meetings-sarah-cooper

115 Sales EQ by Jeb Blount 24.03.2017

"Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal" by Jeb Blount   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Sales-EQ-Jeb-Blount

114 Predictable Prospecting by Marylou Tyler 17.03.2017

"Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline" by Marylou Tyler and Jeremey Donovan   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Predictable-Prospecting-Marylou-Tyler

113 KNOWN by Mark Schaefer 10.03.2017

"KNOWN: The handbook for building and unleashing your personal brand in the digital age" by Mark Schaefer   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/KNOWN-Mark-Schaefer

112 Ask More by Frank Sesno 03.03.2017

"Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change" by Frank Sesno   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Ask-More-Frank-Sesno

111 Social Selling Mastery by Jamie Shanks 24.02.2017

"Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer" by Jamie Shanks   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/social-selling-mastery-jamie-shanks

110 12 Powers of a Marketing Leader by Thomas Barta 17.02.2017

"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value" by Thomas Barta and Patrick Barwise   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/12-powers-marketing-leader-thomas-barta

109 Launching to Leading by Ken Rutsky 10.02.2017

"Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements" by Ken Rutsky   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/launching-to-leading-ken-rutsky

108 Dealstorming by Tim Sanders 03.02.2017

"Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges" by Tim Sanders   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Dealstorming-Tim-Sanders

107 Master Content Marketing by Pamela Wilson 27.01.2017

"Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience" by Pamela Wilson   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/master-content-marketing-pamela-wilson

106 They Ask You Answer by Marcus Sheridan 20.01.2017

"They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/they-ask-you-answer-marcus-sheridan

105 Impossible To Ignore by Carmen Simon 13.01.2017

"Impossible To Ignore: Creating Memorable Content to Influence Decisions" by Carmen Simon   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Impossible-to-ignore-Carmen-Simon

104 Non-Obvious 2017 by Rohit Bhargava 06.01.2017

"Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future" by Rohit Bhargava   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Non-Obvious-2017-Rohit-Bhargava

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