The Kirk + Kurtts Design Podcast

Whether you call them callouts, violators, or bugs - we all notice them! They are a necessary evil on all packaging design and Kirk & Kurtts are here to break them down for you.  These design elements can help you stake your claim in a crowded category and speak directly to you target consumer. But when is too much? Or not enough. Listen in as we dissect these creature features and give you th...

This week we're all about the requirements: statement of identity, net weight, nutrition facts panel, ingredients statement...and so on. In this episode you'll learn why these annoying (but necessary) elements of packaging design are so damn important and hear a cautionary tale of an inexperienced packaging designer who didn't follow the guidelines (spoiler alert: they have to go ba...

Oh man, it's that time of the year again. Get your PSL ready to go. Actually, get your PSB ready to go. That's right. We break down the time of year when all of the specialty pumpkin beers come out.  What opportunities arise from doing this?  What is the allure about pumpkin beer packaging? Below is the time when we break down some fun packaging and discuss key elements for each, how the...

In our first episode, Andy and Kirk talk about the brand Ugly Sparkling Water and Bruiladdich's Classic Lady Single Malt Islay Scotch . We also discuss and debrief Expo East and Andy's quick walkthrough. Listen in. Have some fun. And hope you learn a bit. Kirk & Kurtts is a fun and sometimes blunt discussion in regards to packaging, what it's like to be a small business owner, a...