The Event Marketing Podcast with Fexingo: Conferences, Trade Shows, and In-Person Brand Activation

Lucas and Luna explore why some of the most successful B2B brands deliberately avoid mega-trade-shows like CES or the NAB Show. They drill into Salesforce's decision to skip Dreamforce-adjacent events and instead run their own 500-person 'World Tour' roadshows — cutting costs by 40 percent while doubling qualified lead volume. Luna challenges whether this strategy only works for brands with existi...

Lucas and Luna unpack the shift from spray-and-pray sponsor outreach to event-led relationship building. They examine a real case—a B2B SaaS company that cut its outbound email volume by 70% and instead invested in a single strategic booth at a vertical trade show. The result? A 340% lift in qualified pipeline from that show alone. They break down the math: why a $25,000 booth with $15,000 in trav...

In this episode of The Event Marketing Podcast, Lucas and Luna explore why the most effective brand activations aren't about splashy spectacles but about creating short, high-impact micro-moments. Using Salesforce's Dreamforce conference as a case study, they break down how a 90-second interactive demo at a trade show booth can drive more qualified leads than a 30-second TV ad. Lucas shares data f...

Episode 1 of The Event Marketing Podcast kicks off with a specific, jaw-dropping number: one point two million dollars. That's what software company HubSpot spent on a single booth at the 2024 INBOUND conference. Lucas and Luna unpack why, walking through the actual breakdown of costs—from the two-story structure to the barista-staffed coffee bar—and what the company got in return: fifty thousand...