The Commerce Collective Podcast

In this episode we talk to Alex Mccord, CEO of Enterprise Execution at Flywheel Digital. Alex breaks down how to build a digital commerce team for both agencies and manufacturers while avoiding the common mistakes that can be made.

In this episode, we learn about Amazon’s DSP from Mark Mannino, Chief Operating Officer at Flywheel Digital. Mark’s experience building the DSP at Amazon gives us unique insight into the goals of the platform, and he guides us through succeeding in programmatic advertising and other upper funnel tactics.

Ever wondered what is happening when you see that something is “Sponsored” on Amazon? In this episode we learn all about paid search with help from Kate Greubel, Associate Director, Media at Flywheel Digital. Kate walks us through the history of paid search, sponsored products, sponsored brands, sponsored brand videos, and sponsored display and leave us with her key takeaway for winning in search.

In this episode we’ll begin our deep dive into exactly how to win on Amazon.com. We’ll cover everything that goes into what we consider retail, or, everything that’s not paid search. We’ll cover managing your assortment, promotional planning, availability, and the Buy Box, and we’ll learn about Danny Hoffman, Associate Director of Client Services (Retail) at Flywheel Digital’s three core tenets of...

In this episode we’ll meet Patrick Miller, Co-Founder of Flywheel Digital. Patrick kicks off this season by explaining three common mistakes that brands and manufacturers make when it comes to ecommerce and how to fix them.

Whether you're on your first venture into the commerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest commerce platforms with content s...