The Business of Boutique Fitness

In this episode you'll learn: • How Niki started her journey and the experience she got which allowed her to make her dreams come true • The ways she researched and decided on what modality spoke to her and her business • What Niki's dance, anatomy and kinesiology background did to set herself apart from other scripted barre practices • Her tips and strategies for finding top quality instructors,...

In this episode you'll learn: • Why in the past I've felt like financials have been my "nemesis" • The single most important report to have and what I'm looking for on it • The Pro Forma and what this report allows us to see and do • How regularly reviewing your payroll will benefit your business • A monthly practice we do that will save you tons of time and headaches come tax time LINKS: http://w...

In this episode you'll learn: • What led Jenny to becoming a studio owner and purchasing an already active studio • How she was able to make slow significant changes to the studio, without it being a shock to current clients • Her tips for moving into a leadership role and navigating relationships • How Jenny rebranded, and what "Poser" means to her • Don't give it away for free…
 • Jenny talks ab...

In this episode you'll learn: • A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide • How they have positioned themselves to succeed in all markets, regardless of location or size • The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge • What focusing on your clients' results can d...

In this episode you'll learn: • What led to Erin and her business partner Julie forming their business in 2012 • How they choose their speciality and the challenges they face in that field • Why they decided to expand and open a second location and what it's looked like building a team to support them in this • Their process for finding the right location in a super-hot real estate market • How th...

In this episode you'll learn: • What is the "Golden Circle" and why it matters so much to business owners • The role your "Why" will play in the building of your business • Ways that the "How" and the "What" will help you get to where you want to go • Why knowing this process will make things a lot easier for you as a studio owner LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 Si...

In this episode you'll learn: • How Pilates Anytime has made my life easier • The story of how Kristi got into Pilates many years ago • Why she started online with YouTube and how she realized she was the right person to be making these videos • The story of her first launch of 20 videos and why they resonated so much with other teachers • The way Kristi found teachers before social media was popu...

In this episode you'll learn: • How the money stories from our past are still with us today • Some questions around money that you need to start asking yourself • What are some of my earliest experiences with entrepreneurship and money • Where to begin with rewriting your money stories • The one realization around money that has set me free • That like relationships with people, we need to boundar...

In this episode you'll learn: • Ways that Dan and I are different, but still able to work well together as a team in business • The shifts that we've both made as we've gone on this journey together • What matters as much (or more) as bringing in enough money • A significant turning point in our business and relationship • How we manage being business partners and a married couple at the same time...

In this episode you'll learn: • Why we believe money is out of our reach • The real reasons we feel greedy and what greedy really means • What are "I don't have enough" excuses • Change your mindset of having to do it all {and to see your worth} • Why money is not over your head • Whether or not money the root of all evil

In this episode you'll learn: • Finding modern meditation and mindfulness • The different techniques Now Meditation has top offer and why • The practice of gratitude • Introducing group mediation at the corporate level • Now Meditation and their long term vision for mind fitness LINKS: https://now-meditation.ch/de/  

In this episode you'll learn: • How we are all uniquely different in the ways we see money • The way I viewed money from a young age • How the money stories I was telling myself affected my past business decisions • Why there is really no scarcity in money • Money does not cause conflict

In this episode you'll learn: • What is Nia Yoga • How to know when you are ready to host a retreat and where your participants will come from • Tips on choosing a location and venue, along with possible red flags • Advantages and disadvantages of doing retreats with other facilitators versus as a solo • Finding a balance in your retreat itinerary • Preparation time and theme importance • How to c...

In this episode you'll learn: • How Christina created a successful boutique within her studio • The reasons and benefits for offering retail products within your studio • Why you should make sure what you bring into your business aligns with you and your brand {and its core values} • Strategies for facilitating the sense of community with brand specific merchandise • What to considering in relatio...

In this episode you'll learn: • How to make time to do the things that need to be done to move forward • Ways to build the foundation for a good relationship • The transition of memberships • How to use delegation, teams and systems to avoid the burnout • When you should be testing, pivoting and trying something different LINKS: https://barreatcdr.com/  

In this episode you'll learn: • A little bit about Erin and how she started her own business • What can happen when you know your profit margins and total gross revenue • Why understanding what services are the most profitable is necessary • Your studio peak hours of profitability matters! • Why you won't want to expand until you've maxed your studio's capacity • How to create a profitable studio...

In this episode you'll learn: • How Nathania structures her email pitches to be featured in so many publications • Why strategy plus luck, consistency and follow through will equal free advertising • What it was like taking over a studio that held a lot of history and was owned by someone else for many years • What were three sticking points that Nathania didn't anticipate and how she was able to...

In this episode you'll learn: • Why the million dollar mark may not be the best metric to celebrate • What studios with over 50% profit margin look like • What are ancillary services and a powerful example of what we did for the studio owners we work with • Why the number of clients shouldn't be the main measure of success for your studio • What clients really want… • How to calculate the appropri...

In this episode you'll learn: • The strategy behind successful Instagram marketing and Instagram "hot spots" • How developing your voice will develop your brand • The difference between paid and organic advertising on Instagram and Christy's take on what the future might hold • How and why you should utilize white space in your feed • The difference between business versus personal Instagram accou...

In this episode you'll learn: • What's really possible for your studio when it comes to revenue • That hitting the 7-figure mark will look different for each studio • How I calculate retention and conversion rates and why these number matter so much • Case studies of clients we work with, including actual numbers • An example of why the business model matters • Strategies for employee compensation...

In this episode you'll learn: • What nudged Heather to take the leap to open her own Yoga studio • How she was able to take the feedback from others in the community and use that to fuel herself • The ways she has learned to help her clients get in alignment with their own self-care - while still staying true to their beliefs • Take a stand for the value of what you offer! • What her views are on...

In this episode you'll learn: • A recap on identifying a retreat versus an event • What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one} • What is an affiliate and the importance of having a strong affiliate network • How to provide a content calendar to you affiliates • Strategies for tracking your sales • What is the mark...

In this episode you'll learn: • Why there is a significant amount injuries happening in young dancers under the age of 14 • How trainers should approach young dancers wanting to also be trained in Pilates or yoga • Why Lisa's strategy entails teaching children to read their bodies and empower them to help heal themselves • The progressions that have developed in the field over time and how importa...

In this episode you'll learn: • How to set yourself up for profits when planning a retreat or an event • Tips to help you in the process of choosing the right venue • How to handle lodging {and what are the various options available} • What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them} • The two biggest numbers you need to calculate for...

Things you will learn in this episode: • How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways • Why they introduced kundalini yoga to the public • The strategy they used in starting their teacher training without having a brick and mortar • What challenges they went through that ultimately made them feel like they had to start over • There are no rules when building y...