The Business Development Podcast

In Episode 7 of The Business Development Podcast, host Kelly Kennedy emphasizes the importance of using a Customer Relationship Management (CRM) system for businesses. He defines a CRM as a set of integrated software solutions that track, manage, and store information about current and potential customers. Kennedy strongly advocates for the use of a CRM by sales or account management teams, as it...

Episode 6 of The Business Development Podcast, hosted by Kelly Kennedy, focuses on the importance of targeting the right people for business growth. Kennedy expresses his gratitude for the positive reception of his podcast and acknowledges the support of his listeners. He encourages business owners to base their target list on industries that would be interested in their products or services, rath...

In episode 5 of The Business Development Podcast, the host Kelly Kennedy discusses the importance of marketing materials and where businesses should allocate their marketing budget. He advises posting company updates once a week on social media platforms to gain brand recognition. Kennedy emphasizes the need for a visually appealing website and the significance of having physical and digital broch...

Episode 4 of The Business Development Podcast delves into the topic of marketing your own company. Host Kelly Kennedy, owner of Capital Business Development, sheds light on why he believes that business owners should not handle their own marketing. He acknowledges that as a business owner, time is a precious commodity and it is important to focus on core business functions. Kennedy emphasizes the...

In Episode 3 of The Business Development Podcast with Kelly Kennedy, the focus is on the importance of measuring business development efforts. Kelly emphasizes the need to build a rapport with potential customers by consistently reaching out to them on a weekly basis. He advises utilizing a customer relationship management (CRM) program to track marketing efforts and to ensure a two-way conversati...

Episode 2 of The Business Development Podcast with Kelly Kennedy discusses the importance of face-to-face meetings and building strong connections with clients. Kelly emphasizes the value of in-person interactions and believes that virtual meetings cannot fully replace the impact of meeting someone in the flesh. He shares his personal experiences in business development and how he has learned to h...

In Episode 1 of The Business Development Podcast, host Kelly Kennedy dives into the fundamentals of business development and its importance in driving interest and revenue for a company. He emphasizes the need for businesses to utilize digital marketing strategies to reach their target audience and communicate their offerings effectively. Kelly also explores the role of business development repres...

Kelly introduces himself and The Business Development Podcast.