The Braintrust "Driving Change" Podcast

Everyone likes a good storyteller, right? As humans, we are drawn into a great narrative, and if executed correctly, great things can happen. What about in sales? Why not tell your customer a great story about someone other than yourself in order to build trust along the sales journey? In our fifth episode, Jeff discusses: -The science behind the art and effectiveness of storytelling to help build...

Get ready. This episode of the Science of Sales podcast will explain some things you instinctively feel but never knew why and can help you tap into the science behind creating authentic, deep relationships. In this episode, Jeff discusses: -How connection takes an old adage to a whole new level -What chemicals like oxytocin and cortisol have to do with sales conversations -Why focus on trust befo...

Everyone likes change, right? Not so fast. Humans may adapt well to change but when change is forced upon them, things don’t go as smoothly. Since we are self-preserving beings, forced change can be terrifying, and it also kicks our survival instincts into gear. In our fourth episode, Jeff gets into: -The down and dirty of change and the challenges our customers must overcome throughout this proce...

In the second episode of the Science of Sales podcast, we dive into some of the biases that your customers are predisposed to before you ever even engage with them. These are important to understand because they will better inform what can feel like illogical responses to a seemingly perfect sales pitch. In the episode, we will dive into: -Six of the cognitive biases that might be affecting your c...

Welcome to the first ever Science of Sales podcast! We are so grateful that you are here. This first episode is all about laying the groundwork - really understanding how something as nerdy as neuroscience is related to sales situations, language and relationships. Our Founder & CEO, Jeff Bloomfield, will lay out the fundamentals of how understanding the neuroscience behind your customers’ decisio...