Shelf Help: The Tactical CPG Podcast

On this episode, we’re joined by Ryan Provost , the Co-Founder and CEO of Booz Box Cocktails , a boxed RTD cocktail brand disrupting the spirits industry with bold packaging, craft mixology, and a form factor nobody saw coming. What started as a pandemic dinner-table idea between roommates in Jersey City has grown into a multi-market brand now sold in six states including New Jersey, Florida, Cali...

On this episode, we’re joined by Jennifer Barney, the founder of Barney Butter and one of the sharpest minds in CPG today. Jennifer launched Barney Butter back in 2006—well before almond butter went mainstream—and scaled it into a household name before exiting the business in 2011. Since then, she’s become a go-to advisor to emerging food brands like Hero Bread and Oat Haus, an Entrepreneur-in-Res...

On this episode, we’re joined by Lex Evan , the Founder and CEO of Lexington Bakes . My audio isn't great so apologies in advance.... Lexington Bakes is a radically transparent dessert brand crafting nostalgic American treats with organic and fair-trade ingredients. What started as a pandemic side hustle quickly grew into a national CPG brand known for its bold design, clean labels, and radic...

On this episode, we’re joined by Tiffany Chin, the CEO of Snoop Dogg's cannabs empire. Tiffany started her career in corporate retail and tech, but over the past decade she’s helped launch and scale some of the most iconic brands in the space — from Leafs by Snoop to Death Row Cannabis and S.W.E.D., with products and retail locations spanning all across the U.S., Amsterdam, and beyond. She’s...