Ray Edwards Show

This is the "On The Road" Edition of the show… recorded "live" in a coffee shop. Wow. Hey it just goes to show you: imperfect action beats perfect contemplation, every time. For those who are interested, here's the microphone I'm using – I wrongly said in the show it was a Logitech, but it's actually a Plantronics headset. Resources Mentioned In The Show Product Launch Formula Market Samurai And o...

The Story: Brand new Ray Edwards Show podcast — all about marketing and productivity. The Point: Getting the podcast off the ground, despite being on the road in the RV and despite slightly crappy audio. We've got two episodes in the can, and the audio turned out to be not as good as I would have hoped. BUT… in the spirit of getting things done, I'm releasing them anyway. Audio will get better, I...

Most of us work too hard to really get anything done. There are many studies that demonstrate that multimillion dollar CEOs spend less than 30 minutes per day doing the work they're actually paid to do. Why is this? It's because the higher we go in our levels of responsibility (and this is especially salient for entrepreneurs) the more likely it is we will be interrupted throughout the day by conc...

The Question: Do I really need a guarantee on my website? The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you. Three Things To Consider When Creating Your Guarantee : 1. The length of the guarantee (the longer you can make it, the more credible your offer). 2. How you word your guarantee matters. If you can denominate your guarantee in a fre...

The Question: How do I take online payments? The Answer: There are lots of options, including a very simple way to take online payments. Three Ways To Take Online Payments : 1. Use Clickbank (for digital products). 2. Paypal works for physical products. 3. For full-fledged merchant accounts, use iPowerPay . Click for the Podcast Audio: How To Take Online Payments

The Question: How do I test my copy? The Answer: It's not that difficult – don't over-complicate things. How To Improve Your Sales With Better Copy : 1. Model successful copy of companies whose ads you know are working ( don't steal – model!). 2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's pretty easy. 3. Use software like Split Test Accelerator to do your t...

The Question: What do I do if I have all the pieces in place, but I'm not making sales with my website? The Answer: Improve the architecture of persuasion on your website: change the words! How To Improve Your Sales With Better Copy : 1. Have your copy reviewed by a professional (NOTE: I no longer offer free consultations at this time – sorry!). 2. Make changes and measure the results. 3. Next ste...