ProfitEngines® - Digital Marketing Coaching With Matt Coffy

In this episode of the ProfitEngines podcast, Matt explains how a digital marketing flight plan can maximize your ROI. Using social profiles and your website to obtain leads, analyze real-time data & deliver results.  

In this episode of the ProfitEngines podcast, Matt shares valuable insights on how a custom funnel strategy can lead to more conversions.

In the process of pursuing a sales opportunity, you essentially work to remove barriers to the sale. When you remove a barrier, the opportunity moves to the next stage. Barriers include uncertainty about your product's fit and value, lack of budget or the customer's buying process. You can manage the sales funnel by developing sales metrics appropriate for your business. As you gain experience in...

In this episode of the ProfitEngines podcast, Matt shares valuable insights from an 80s series and relates it to our society today. It's still best to see the positive in our environment despite the current battles we are fighting. As we go through this pace in our life, we should keep it together and guide ourselves until everything gets back to normal soon.

For all you know, you could be getting leads for half the price with better copy or a more engaging image or video. But until you test it, you'll never know whether your control really is the absolute best. Use this less competitive time to experiment with different headline copy, images, videos, and even new ad formats, such as Stories ad placements or Canvas ad formats.

Average Cost Per Clicks has dropped by over 50% across the board, which means that for those advertisers who do continue with their campaigns, they get to enjoy leads at significantly lower costs than before. In this podcast Matt and Erica discuss rather than pausing your campaigns altogether, a better strategy might be to try and leverage the market opportunities by optimizing your campaigns for...

In this episode of the ProfitEngines podcast Matt reviews the outstanding results, one client has seen from running multiple Facebook ad variations.  Psychiatry Networks is a physician-led, premier provider of mental health and telepsychiatry services. With more than 13 years of focused experience in telepsychiatry services, Psychiatry Networks delivers expert evaluations and leading-edge, ongoing...

Your sales funnel, or conversion funnel, is the path that a lead (prospective patient) takes through the buying process that ultimately results in a conversion (paying patient). The shape reflects the fact that a large number of your leads will never complete the journey through the funnel. You'll expose your practice and services to a lot of people at the top of the funnel, but only a small fract...

It's tough out there today for small and growing practices. Not only do you have to juggle multiple hats to meet your organization's operational needs, but you also have to do so while facing the fact that customer expectations have never been higher. Preserving your share of the market comes down to many things. It's making sure your business strategy differentiates your company from competitors....

Even in today's environment, every successful marketing campaign works relentlessly toward lead conversion. Patients need to know more than just "what" you offer. They also need to know "why" it matters to them and why they should take the next step. This podcast explores the steps you can take that strategically designed to move the lead incrementally closer to becoming a patient .  

ProfitEngines Show: Digital Marketing Strategy and Process for success, business tips, sales tactics, and more. The show includes real true case studies from Matt's Agencies Customerbloom and PracticeBloom. Guest interviews from experts, increase your understanding of advanced business concepts and life productivity.

Learn what one PracticeBloom client is saying about their success even during the height of the pandemic.