Pool Professionals Podcast

Host Brian Van Bower sits down with GENESIS Design Faculty Advisor Feras Irikat, Director of Design & Marketing at Lunada Bay Tile, to explore the intricate world of color theory and its application in design projects. They delve into the importance of understanding the project's objectives and function, considering elements like sun exposure, shade, and emotional storytelling to create a cohesive...

Host Brian Van Bower and guest Charlie Claffey, President of Claffey Pools in Southlake, TX, explore the pivotal metric of profitability in running a successful business. They stress the necessity of understanding financial performance and the importance of lead generation tracking for revenue forecasting. Charlie's advice to new pool company owners is to become an expert in financial literacy in...

Host Brian Van Bower welcomes GENESIS Design Faculty Chair Paul John Boulifard, Architect + LEED AP, to the show. The two discuss the primary factors that shape outdoor environments. Emphasizing the importance of collaboration with clients, the conversation highlights how understanding their needs, vision, and expectations is paramount, positioning professionals as invaluable resources. Moreover,...

In this episode, we catch up with Isaac Keselman, Master CBP, founder and president of Aqua Doctor. Keselman started off in the service side of the industry but found they were fequently asked by clients during service visits to solve pool problems created by other companies. They became so good at fixing problems created by other pool builders and construction firms, that it was an easy transitio...

Rocky Wisley, Master CBP, ACI Certified Nozzleman, is President at Serenity Hardscapes LLC, a full-service pool company in Arlington, TN. In this episode, Rocky talks with host Brian Van Bower about using trends and history on jobsites to keep costing on track, maintaining customer relations as the best form of marketing, and how he retains employees and keeps company culture at the top of his to-...

Ed Gibbs, President & CEO of Gib-San Pool and Landscape Creations in Toronto, Ontario, talks with host Brian Van Bower about the importance of company culture, continuing education, and understanding clients' needs. Ed also gives insights on building pools in cold climates.

GENESIS® Co-Founder Skip Phillips talks with Brian about his philosophies on the most important decision factors in building and designing a pool, shares some life-changing lessons learned on client projects and shares tips learned in his decades in the business. Hint: never give your clients what they ask for!