On The Air (Podcast)

In today's episode, we delve into the crucial role of feedback in leadership and team development. Feedback is not just a tool but an essential form of communication that empowers leaders and team members to share insights about performance, behavior, and results. Its primary goal is continuous improvement on both individual and collective levels, fostering an environment of learning and growth. W...

In this episode, we dive deep into the transformative insights from James Clear's bestselling book, "Atomic Habits." We'll explore what habits truly are, their fundamental stages, and delve into the Four Laws of Behavior Change that can help you build good habits and break bad ones. Key Topics Covered: * Understanding Habits: * Habits are behaviors or actions we perform regularly and almost automa...

In today's episode, we delve into the elusive and highly sought-after concept of creativity . While the dictionary might define it simply as "the faculty of creating" or "the capacity to create," we believe that creativity encompasses so much more than these brief definitions suggest. We explore more expansive interpretations, seeing creativity as a driving force behind innovation, problem-solving...

Exploring Lateral Thinking—Unlocking Creative Solutions In this episode, we delve into the fascinating world of lateral thinking , a creative strategy that allows us to approach problems from unconventional angles. Unlike logical thinking, which follows a linear sequence of steps, lateral thinking encourages us to think innovatively and question established assumptions. Instead of following the mo...

The Illusion of Defined Boundaries in Modern Society In our contemporary society, there is a pervasive obsession with classifying and defining everything around us. We believe that by establishing clear and precise limits, we can better understand the world. However, this pursuit often confronts us with the impossibility of setting exact boundaries. Blurred Lines in Classification: * The Dune Para...

In this episode, we delve into the pervasive trend of uniformity that's sweeping across various aspects of our lives—from car designs and beauty standards to social media aesthetics and brand identities. We'll discuss how SUVs from the same era often appear nearly identical, making it hard to distinguish one from another. We explore Jia Tolentino's observation of the "cyborgian" face phenomenon in...

I recently wrote an article titled "AI for Dummies: Understanding Artificial Intelligence" to demystify the world of AI for those new to the subject. In this piece, I break down what AI is, the different types, and how it's impacting our daily lives in simple, easy-to-understand terms. Key Points: * What is AI? * AI, or Artificial Intelligence, refers to technology that enables machines to perform...

En el roadmap del lanzamiento de un nuevo producto o servicio hay multitud de aspectos que debemos tener en cuenta para asegurarnos un correcto desembarco: El market research, el testing, el copywriting, la estructura de precios, el content marketing, la captación, el growth…Pero hoy nos centraremos en 6 aspectos psicológicos que debemos trabajar y que nos ayudarán a que nuestro lanzamiento sea un...

#APPLE pasa a triplicar su su participación en el mercado de la publicidad tras el nuevo cambio De política de privacidad que impuso. En Abril de este año entraba la nueva política de privacidad de apple y con ella toda un #revolucion en cuanto a la gestion del dato y de las campañas de publicidad. Empecemos por dar una #explicación de qué es todo eso. Por definición un Iphone no deja que ningun a...

🧐 Cuanto descuento hago en Black Friday? lo hago el primer día o todo el finde? que puedo hacer distinto el Cyber monday? y como consigo notificar el inicio de la promo a todos mis cliente? 🤯Son algunas preguntas que nos asaltan cuanto nos enfrentamos al plan digital de nuestra campaña de BF y que por lo general no es fácil dar respuesta. Hoy repasamos algunas ideas par resolver estos puntos con...