Mi3 Audio Edition

Large chunks of Australia's $9 billion online ad market are challenged as user tracking via web browser “cookies” hits a wall. Former IAB chairman and ex-News Corp digital boss, Cameron King, and Verizon Media’s Sebastian Graham join Mi3 Executive Editor Paul McIntyre and his regular guest marketer Jon Bradshaw for some straight talk on what it all means for advertisers, agencies...

Green shoots? Paul McIntyre talks with the founder of Standard Media Index Jane Ractliffe on the troubled ad market while Jon Bradshaw unpacks it for brand-owners along with the boom (and peak?) in direct-to-consumer businesses like Dollar Shave Club and Harry’s. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

Mi3 Executive Editor Paul McIntyre debates with marketers Jon Bradshaw and Andy Lark about whether or not Woolworths can crack the ad business with its detailed data on million of shoppers. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

A call to boycott Facebook and what's slowing Google's ad revenue? Paul McIntyre, Andy Lark and Jon Bradshaw discuss all this and what's next for jobs after the news that machines will automate 65%+ of all media transactions in five years. Plus more global marketing & media essentials in this week's Mi3 Audio Edition. See omnystudio.com/listener for privacy information. See omnystudio.com/list...

Paul McIntyre and Jon Bradshaw discuss mythbusting around the age-bracket of the founders of the most successful start-ups , how User Generated Content is under marketer pressure and more global marketing & media essentials in this week's Mi3 Audio Edition. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI). See omn...