Membership Geeks Podcast with Mike Morrison

Choosing where to house your new membership site is a major decision. And you are not alone in feeling confused and uncertain about the options. In this episode of the Membership Guys Podcast, we will provide some clarity around this topic and hopefully, you will get the facts you need to choose what works best for you. In case you were wondering, we are not talking about which web hosting company...

So, you've launched your membership site and are ready to reach those goals and fulfill those dreams you imagined for yourself and for your membership. A word of caution: you may face a few challenges once your site is up and running.  We want you to be prepared for the potential issues you may face when you become a new membership site owner. In this episode of The Membership Guys Podcast, I...

Did you know that private podcasting could enhance your membership business? By now, most of us are familiar with podcasts. Many of us are avid listeners already. Private podcasting hasn’t quite taken off as much as regular podcasting, mostly because of a lack of systems in place to create them. But, if you could get your private podcast set up the right way, it could be a great way to offer your...

Did you know that every membership has a revenue ceiling? The revenue ceiling refers to the absolute peak of how much your membership is capable of generating. Knowing what your revenue ceiling is will help motivate you to achieve your full earning potential. And, if you’ve already hit the revenue ceiling for your membership business, you can begin to explore ways to raise the ceiling. If this is...

If you run a membership site (or any business for that matter), you've probably heard things like, " You're leaving money on the table ," from other so-called business professionals. They might encourage you to launch a new product, start hosting events, or doing one-to-one coaching sessions, etc., with the sole purpose of generating more revenue. While this may be true for some people, it doesn’t...

Are you struggling to encourage disengaged members? Member engagement can be a tricky thing. We want people to consume the content, engage with the community, and really use the membership that they’re paying for, but we don’t want to nag people with constant emails either. Once someone becomes disengaged, it can be difficult to nudge them back into action. In this episode I look at the ways you c...

Do you have an effective membership exit survey in place? It’s a depressing fact that no matter how hard you try, you cannot stop people from leaving your membership site. Cancellations are just par for the course in the membership game. But don’t despair, because there is one tool that can make all the difference and that all membership site owners should have in their arsenal – the exit survey....

Do you want to launch a membership, or have you launched already and now found that there are big, established competitors in your market? Don’t panic. Your competitors may have a massive library of content, years and years of experience under their belt, or thousands of members, but don’t let that intimidate you. Your size, your uniqueness, and your ability to zig when your competitors zag, gives...

Are you finding Instagram a frustrating platform to promote your membership? Instagram is the one social channel where it is hard to add links to promote your content. But that doesn’t mean you should ignore it. As well as just using it as a content outlet to promote your blog, podcast, or video content, there are multiple ways Stories can be used to promote your membership business. In this episo...

Did your membership achieve its goals this year? If it did, congratulations! If not, could your approach to goal setting have improved your chances? As the year draws to a close, there's no better time to take stock of how far you've come. Reviewing the last 12 months is a great way to appreciate your achievements and the first steps to planning for your membership's future. Goal setting is a vita...

Just like that, another year is over... And what a year 2020 has been! Rather than dwell on what could only be described as an insane 12 months, let’s end the year on a high and think about what we’ve all achieved.  It has certainly been a big year for Callie and I. We’ve:  Grown our team with two full-time hires - Kathryn, our Head of Digital Content and Tom, our Graphic Designer. ...

How are you planning to run your membership over the festive season? As a membership site owner, you have the freedom to choose how you run your membership all year round. However, the holidays present unique opportunities for producing content, running promotions, and taking the time to sit back and relax. In this episode, I tell you the six things you can start doing now to plan for the holiday...

How do people view your brand? Businesses don’t achieve brand loyalty because they’ve picked a great color scheme for their website. You earn brand loyalty by aligning and effectively communicating your principles and purpose. You probably already know your membership’s values, vision, and mission, but does your audience? These key elements play a big part in how people view and interpret your bra...

Does your WordPress membership site have sufficient security measures in place? Many membership site owners live in fear of their website being attacked, and for good reason... If someone manages to hack into your Wordpress website, install something nasty or delete or steal your data, it could cripple your membership business. That's why it's so important to be extra vigilant and make sure you ta...

Are you considering increasing the price your existing members are paying? When you first launched your membership, you might have offered your initial members an amazing deal to entice them to join. However, it’s now a few years later and your membership has evolved. You’ve added lots of new content, your community’s grown, and your membership is much more valuable. You’ve increased the price for...

Are you celebrating the milestones in your membership business? If not, you should be! Whether it's an anniversary or hitting an important goal, it's worth making an effort to mark those significant achievements. In this episode, I share my top tips for celebrating your membership milestones in style...

Turning your membership idea into a reality can take a lot of time and, often, a lot of money. As such you might be trying to find a way to raise funds earlier in the process. Some membership owners do this with a pre-sale. A pre-sale works like this: you have a great idea for a membership, so you test its viability by taking it to your audience to see if they are willing to invest in your concept...

Customer service is at the heart of the member experience. No matter how great your membership site is, you’re going to have members contacting you for additional support at some point. Providing your members with good customer service is an easy way to elevate their experience of your site, and similarly a bad customer service experience will quickly turn their opinion of your membership sour. In...

As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community. From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems. However it can be easy to forget that often some of the less glamor...

When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members. It's a big deal! However that grand opening isn't the only opportunity you have to launch... There are different launch types for each stage of your business, depending on how far along you are in the membership site creati...

Have you launched your membership and then found yourself regretting your choice of technology that runs your website? Or maybe you haven't yet launched but you live in fear of that turning out to be your reality. “What if I make the wrong choice and then in 6 months’ time I discover I’m stuck with it?” Because of this we see a lot of people have a lot of anxiety about deciding on which platform o...

Do you know the difference between good marketing advice and bad marketing advice? The marketing industry is full of information. Some can help you build meaningful customer relationships and effectively generate sales. But some is based on misinformation, pressure tactics, and “shortcuts” that could lead to slower audience growth or even a damaged reputation. I find it so infuriating that people...

How much should you charge for your membership site? And, what should your pricing strategy look like? Well, the answers to both of those questions depend on your membership. However, there are some advanced pricing tactics that successful membership sites use when it comes to determining their prices. As I’m sure you’re aware, getting the price of your membership right is so important. But it’s o...

Is your membership community a ghost town? Are you constantly banging your head against a wall trying to figure out ways to get your members to actually converse with each other? This guide has got the answers. We’ve said it many times before - people come for the content but they stay for the community. However, getting an active, thriving community inside your membership is easier said than...

Wow... 5 years of Membership Academy! And what a rollercoaster ride our fifth year has been. Listen in as Callie and I recap the highs and lows of the past 12 months of Membership Academy, and look ahead to what's in store in the next year and beyond. In this episode, Callie and I discuss: The real impact that running our first conference had on our membership business How we navigated personal il...