Membership Geeks Podcast with Mike Morrison

For performing artists, the global pandemic was a bleak time. With everything shut down, and no hope in sight, Jim Cooney, the founder of Amplified Artists, found a way to turn lemons into lemonade. In this episode, he tells us a bit about Amplified Artists, from how it started to how it’s going now. Jim explains what inspired him to start a business in an industry that was dealt a bad hand and ho...

Happy #membershipday!  Now it’s certainly no secret that we love membership sites. But why do we love them so much?  It's all about the 3 F’s: Freedom. Flexibility. Fulfilment. A membership can bring you all these things and more, and today on a special Membership Day episode of the podcast, we’re diving into what the 3Fs mean for you as a membership site owner.  And don’t just take...

In most cases, you might think the words “membership” and “personalized experience” don’t belong in the same sentence. So, you’re probably wondering, “how exactly am I going to offer tailored experiences when I’ve got hundreds or thousands of members?” The good news is that it’s not impossible. In fact, there are so many ways to form that personal connection with your members that will ultimately...

Imagine launching a membership based on your passion…  It’s the dream, right? But what if you’ve built your business delivering classes in-person and are faced with the challenge of finding an online solution that will deliver the same value? And you need to do this in the midst of a global pandemic… That’s exactly what Lucy Walker from The Metalsmith Academy did… And her story is awesome!&nb...

Are you running your membership on the side while managing an existing client focused or service based business?  Maybe you’re a web designer who still builds websites… Or a music teacher dealing with private students…  And to put it quite simply, you’re feeling stuck…  You want to make the transition from working with clients to running your membership full-time…  But you’re n...

After 7 years we have a very sad announcement to make... The Membership Guys are no more. I know, I know... what a devastating way to start the New Year! But the good news is that we've just undergone a little bit of a rebrand and henceforth shall be known as... Membership Geeks! This is a change that is several years in the making, so tune into today's very special episode of the podcast to disco...

Is it me or has 2021 been a bit of a blur?! It's definitely been another strange year as we've all tried to navigate life running a membership in the midst of a global pandemic... But from what we've seen in our membership and Facebook communities, you all seem to be handling it pretty well! So what have we been up to? It's been another busy 12 months for myself, Callie and the TMG team... In 2021...

Have you recently launched your membership website?  If you have then you’re in the midst of a steep learning curve…  One we’ve all been through as membership owners.  As we’re approaching the end of the year, now is the perfect time to plan what we want to achieve over the coming months…  For more established membership owners the year ahead might be fully mapped out so they k...

Is your membership built on rented land? Are you relying on third parties with little control of your own content or community? While there’s something to be said for third parties and all-in-one platforms, you need to be wary. Those platforms could go down, or maybe they could be hacked, and then what? If you can’t access your membership assets, that’s bad news for your business. In this episode,...

Email marketing is the golden ticket to growing any kind of membership or online business. But a successful email marketing campaign is about so much more than sending out the occasional email to your mailing list. If you really want to step up your email marketing effectiveness, you need to use some tried-and-tested tactics. In this episode, we share six ways to improve your email campaigns. You’...

Want to give your membership a little revenue boost? Who wouldn’t? The chances are, you’re already working on 101 things to grow your membership over time. But what can you do today ? In this episode, we cover four super simple ways you can boost your revenue both in the short and long term. These are simple tactics you can get started on today that don’t take too long or cost much. This episode c...

Every successful membership site owner knows their numbers. If you don’t know how your business is performing in key areas, then you have no basis for growth and making improvements, or any idea of whether or not your membership site is doing well or if it’s in trouble. Worryingly, our Online Membership Industry Report revealed that 14% of membership site owners aren't tracking their KPIs (Key Per...

Preparing to launch your membership website?  This can be both an exhilarating and terrifying time, with lots of tasks to tick off your checklist and limited time in which to get as many eyeballs as possible on you and your business.  So how can you make your membership launch a success? The key is to generate excitement and buzz around your site that will result in your first influx of...

Do you want to transform your tweeting into real results? Unsure where to start? Social media is a tough nut to crack. You can post consistently and still see no results and no sales. The good news is that you can turn it around with some proper planning and a little help from your analytics. This episode, takes you through a 12-step social media plan to help you tweak and fine-tune your current s...

Are you struggling to get members to consume and complete your content once they’ve signed up? If you want to keep members happy and improve member retention, the work doesn’t end once they hit ‘join.’ Members need to constantly feel like they’re getting value, but sometimes they need a prompt to get involved in the content. In this episode, you’ll hear four super simple tactics to improve content...

First impressions are key, especially in the membership world. A good experience in the early days is absolutely crucial to encouraging engagement, community collaboration, and retention. But a good onboarding experience is just step one. Even if you have all the necessary steps covered, there’s still more you can do to amplify and enhance that experience. In this episode, we cover five simple yet...

Do you want to offer a brand-new course or live event…separate from your membership? Is this something you’re allowed to do, or will all hell break loose in your membership? First off, yes, you can do this. But you also need to understand how your members will react. If they’re expecting all new content to come included in what they’re paying for, they could be disappointed. Luckily, there are a f...

If you’re thinking about starting a membership site, the very first decision you need to make is what it’s about. Your choice of topic is fundamental to your success. A good choice is a strong foundation. A poor choice will lead to an uphill battle you really don’t want to tackle. But how do you make the right choice? Tune in to this episode to hear the crucial elements that make a good membership...

Is it time to finally increase the price of your membership? It’s tricky to answer that because there are loads of different things to consider first. What are your costs? What value do you provide? How are the competition pricing? How can you stay competitive AND maintain a good profit margin? These are some of the many questions we’re answering in this episode. Tune in to hear 11 signs that it’s...

How do you keep the peace in your membership community? As a community leader, it’s your job to make the space your members inhabit welcoming, friendly, and harmonious. But managing a big group of members can be tough. Sometimes people are rude, break the rules, others feel left out, and this leaves people feeling uncomfortable. No one wants to stick around in a toxic community. So, how do you kee...

Not sure whether to offer monthly or annual billing on your membership? The way members sign up to your membership site can make all the difference in the buying decision. You don’t want to turn people away at the first stage, so picking the right one is crucial. In this episode, we go through all the pros and cons of monthly vs. annual subscriptions. You’ll learn which has the higher profit margi...

Has the spark died down from your membership? If you’re struggling with getting new members, old members are quitting, or engagement has dwindled, it’s time to reignite that spark. The good news is that there are plenty of things you can try to turn your membership around. In this episode, we’re sharing some of the simple, quick fixes and longer-term strategies you can use to get your membership b...

Do you have an online course you’re thinking of taking to the next level? Wondering if an online membership would make the perfect pairing? A combination of courses and memberships can work well, but only if you get the strategy right. If you’re considering an online membership alongside your course, this is the episode for you! We cover the benefits of blending the two content models together and...

Wow... 6 years of Membership Academy! It's been a crazy year as we adjusted to running a membership during a pandemic and refocused our efforts and attentions on new areas of growth. Listen in as Callie and I recap the highs and lows of the past 12 months of Membership Academy, and look ahead to what's in store in the next year and beyond.

How do you choose the perfect price for your membership? What’s the number one thing to think about? The truth is, there are lots of different factors at play. But one thing people overlook is the idea of perceived value. Perceived value is something that isn’t concrete or easy to assess. It’s all about personal opinion, circumstances, the market itself, and everything in between. Tune in to this...