Membership Geeks Podcast with Mike Morrison

In this episode we discuss the importance of giving new members a warm welcome and ensuring that they feel part of your community from the instant they join. This is an area so sorely missed when it comes to memberships, because as online business owners we're conditioned to focus solely on getting the sale. But what happens in the minutes, hours, days and weeks following a new member joining are...

If you want to make an impact and grab a lot of attention for the launch of your membership site, then running an online summit can be a great strategy to use. This is especially true if you need to accelerate your visibility, quickly grow an audience and build a huge amount of momentum going into your launch. In this episode of The Membership Guys Podcast, I talked to Yann Ilunga about how he's m...

In this episode of The Membership Guys Podcast, I'm joined by Nathan Chan of Foundr Magazine. The founder of Foundr. And yes, I made that joke 30 seconds in. He'd heard it before. What was originally intended to be a discussion about Instagram turned into a value-packed chat about the background of Foundr magazine, how Nathan started it from scratch, without an existing audience to speak of and ul...

Fresh on the back of attending Social Media Marketing World 2016, we're sharing our top takeaways from the event for creating content and promoting your membership site through social channels. PLUS - you guys asked for it... after 8 months, the elusive Callie Willows finally joins me on The Membership Guys Podcast! Listen to the latest episode to hear us discuss our 4 biggest lessons from the eve...

During the course of running your membership site, there will inevitably come a point where you want to increase your pricing. Maybe your offering has changed, perhaps you're responding to increased demand or maybe you just want to earn a little more for your efforts. Rather than simply raising your prices overnight, check out this latest episode of The Membership Guys Podcast for my tips and stra...

Podcasting is a fantastic way of promoting and growing amembership website. Not only does it help you to establish you as an authority anddemonstrate your expertise - things that are particularly importantif your membership is largely based on your being an expert in yourfield - but it also gives a human voice to your brand andestablished connections that most other mediums simply cannot. In this...

When that burst of inspiration for a membership site starts turning into a fully fledged idea and plan, it's easy to think that you've stumbled onto something truly unique. However as Mark Twain once said - "There is no such thing as a new idea", and this often rings true for membership website concepts. So what do you do when you discover that there's someone else out there with the same idea for...

One of the biggest benefits of running a membership website is the ability to tap into a truly global audience. However that does present the problem of having to decide which currency to use when it comes to pricing your membership. In this episode of The Membership Guys Podcast, I give my opinion on how to decide on which currency to use as well as some other factors you need to consider when se...

Membership websites come in all shapes and sizes; but the type we primarily deal with here on The Membership Guys consist primarily of content and community. Given that content marketing is, without doubt, one of the best ways to promote your membership site; then it can be a real challenge trying to figure out which content should be free - via blogs, podcasts and the like - and which content sho...

Facebook groups are a fantastic way of cultivating a community of like-minded people, all interested in a particular topic, product or problem. It's little wonder, then, that running such a group can be a highly effective strategy for membership site owners, for a wide variety of reasons. In this episode of The Membership Guys Podcast, I'm joined by Jill Stanton from Screw The Nine to Five, who sh...

You’ve got plenty of loyal members who continue to pay for your membership – but are you taking member retention for granted? Some members may be paying for your membership without any delays or issues, but that doesn’t mean that they are happy and satisfied.  You can’t assume that just because somebody is continuing to pay, that it means they are 100% pleased with their experience. The truth...

Cancellations are the one things most membership site owners hate and fear, but are also something we can't avoid - no matter how hard you try to hide the "cancel" button! Your onboarding, engagement and retention strategies are key to prolonging the member lifecycle - however another key thing to consider is that often your members will have common "drop-off points", where you're most at risk of...

Running an online membership removes the barriers for doing business around the world. Regardless of where you're based, your members will come from far and wide. This represents a huge opportunity for membership website owners to build a global brand. In this episode of The Membership Guys Podcast, I'm joined by Chris Ducker - founder of Youpreneur - to talk about his experiences in launching a m...

With Valentines Day just passed, love is in the air, and in this episode of The Membership Guys Podcast I'm professing my deepest feelings for my one true love... the membership model. Tune in and find out why we're so enamoured with membership websites, and why they appeal to us far more than any other business model out there.

We've had countless people approach us over the years in need of help in figuring out why their membership site launch hasn't quite gone to plan; and in almost every case it's because they jumped head first into wrestling with membership plugins and creating content - skipping past the crucial task of actually evaluating and validating their idea. I'm joined on this episode of The Membership Guys...

Should your membership site always be open, or only open for limited periods throughout the year? It's a question that comes up frequently; and while we tend to fall on the side of having an "evergreen" membership that's always open, it's hard to deny the appeal of using the urgency and scarcity that are only typically effective with a limited-opening approach. In this episode of The Membership Gu...

Retention is crucial for a successful membership site. It costs more to win a new member than it does to hang on to an existing one; so it stands to reason that you should have a strategy in place  for ensuring that your members stick around. In this episode of The Membership Guys Podcast I discuss 3 specific tips and techniques that you can use to keep your members hooked and subscribed for longe...

As a recognised authority in your field, gaining access to you can be a major reason why people will join your membership website. This introduces a whole host of additional challenges when trying to run and grow your community. In this episode, I'm joined by James Schramko from SuperFastBusiness, who shares his insight and experience from years of running a successful membership site that leverag...

If a membership site launches with no audience to notice, has it truly launched? In this episode we answer the much asked question of whether it's possible - or advisable - to launch a membership site when you do not have an audience. I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audie...

As more and more businesses start focusing on memberships and subscriptions, what can you do to set up your membership website for long term success?  In this episode, I'm joined by Robbie Kellman Baxter - author of the bestselling book 'The Membership Economy' and a leading strategist helping big name businesses such as Netflix and SurveyMonkey to perfect the membership model. In this episode, Ro...

We regularly get asked for our recommendations on the top tools for membership website owners. The truth is that there's no such thing as the "perfect" membership site setup that will work for everyone - it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you're using and a whole bunch of...

Much of what we discuss in terms of membership site strategy and marketing is universal; however when it comes to the technical side of things we tend to focus almost exclusively on WordPress-based membership websites. However there is a growing market in alternative cloud-based membership platforms such as Rainmaker or Kajabi which can solve a number of problems for anyone trying to 'DIY' their m...

The reasons people have for joining your membership are as varied as the makeup of your membership. Ask 10 members why they joined your membership and you’re likely to get 8, 9, or 10 different answers. But there are some reasons that are more common – eight of them, in fact. In this episode, I break down the eight top reasons people join membership sites, why it’s important to know them, and how...

Would you like to know how to effectively use video for marketing your membership site? Joining us to talk about video, launch strategies and a lot more is Emmy Wu. Emmy is a phenomenally talented videographer and launch strategist who has helped countless course creators and membership site owners to implement video into their marketing and sales strategy. In this episode, Emmy and I discuss: - V...

Without question this is the one thing we're asked about more than anything else. So how do you figure out which membership plugin to use for your website? Find out in this episode...