Marketing Trends

Christopher Lochhead is the co-author of the Harper Collins’ instant classic Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he’s the co-host of the Legends and Losers podcast. He is a serial entrepreneur and has served as the CMO of three public companies. Chris joined Ian to discuss why category design is the most important skill set for a CMO, why competing is...

Few brands have had as large an impact on the world of marketing and advertising as Apple. For more than forty years, their advertising has set the bar for greatness. In part 2, Lauren and Ian break down Apple ads from 1998 to today. We see how having an enemy makes for great marketing, and how to turn every product into an advertisement. 1:45 - The brightly colored iMacs show the world what think...

Few brands have had as large an impact on the world of marketing and advertising as Apple. For more than forty years, their advertising has set the bar for greatness. In the first of a two part series, Lauren and Ian break down Apple ads from 1977 to 1997. The lessons drawn from these ads will help you "think different" and inspire you to be more creative. 4:50 - The thing that separates Apple fro...

In this episode of Marketing Trends, we explore sales and marketing alignment. We brought in Sean Sheppard, a sales expert, to help explain how organizations can better align the two. Sean is the founding partner of GrowthX and Co-Founder of GrowthX Academy. He is a serial entrepreneur who has successfully grown dozens of early-stage companies. In addition to his experience as a multi-time founder...

On this episode, Ian introduces his new co-host, Lauren Vaccarello. Lauren is a digital marketer who has held senior marketing roles with tech companies like Salesforce, AdRoll, and Box. She also co-authored two influential books on marketing: “The Retargeting Playbook” and “Complete B2B Online Marketing.” Ian and Lauren discuss Lauren's background in marketing, why CMOs get fired, and how executi...

In this episode of Marketing Trends, Ian talks with Shannon Duffy, an SVP of Marketing at Salesforce.  Shannon talks about how to build a marketing team from the ground up, how to take complex things and make them simple, and how "Melrose Place" inspired her to get into marketing. 1:25 - Shannon’s background in marketing and how she got started. 4:45 - How "Melrose Place" inspired Shannon to get i...

In this episode of Marketing Trends, Ian talks with Menaka Shroff, Global Head of Marketing of Devices and Mobility at Google. Menaka has also worked in marketing roles for Box and Yahoo. We cover how she manages to find great companies to work for right before they take off, how to use analytics to drive better marketing, and how to get sales and marketing into better alignment. 1:10 - How Menaka...

On this episode of Marketing Trends, Ian and Chad talk with Mark Viden, VP of Marketing for Dignity Health. Dignity Health is a large healthcare company based in California that does more than $10 billion in revenue and employs more than 60,000 people. Mark shares the early impact of reading David Ogilvy, how he deals with rejection, and sheds light on his 17-year career at Dignity Health.  1:45 -...

On this episode of Marketing Trends, Chad and Ian talk to Sara Varni, the CMO of Twilio. She talks about how CMOs can pitch expensive and risky initiatives, how marketers waste money by failing to make long term plans, and she shares a few tactics that her team uses to be meticulous about finding ways to connect with the customer.  1:30 - How Sara got inspired to get into marketing. 5:30 - How for...

Ian Faison, Chief Content Officer of The Mission, is joined by Chad Grills, CEO of The Mission. They discuss their background in marketing, why they decided to produce Marketing Trends, and what you can expect in the upcoming season. 1:10 - Why Marketing Trends? What do we hope to accomplish? 3:05 - Who is Marketing Trends for? 5:15 - Why we need more honesty in marketing. 7:15 - Who are we? Who a...