Marketing Smarts: A MarketingProfs Podcast

2016 Yearend Episode: Memorable Holiday Marketing Campaigns 14.12.2016 31:01 ↓

Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake.

If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast] 07.12.2016 28:40 ↓

Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts.

Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast] 30.11.2016 32:19 ↓

The co-authors of The Physics of Brand share insights from the book on building a valuable brand. Authors and marketing experts Dan Wallace, Aaron Keller, and Renee Marino discuss who drives the majority of buying decisions, how you can connect with influencers to amplify your message, and the importance of creating memorable brand experiences.

Brand Engagement for B2B: Avenue CEO Bob Domenz on Marketing Smarts [Podcast] 16.11.2016 29:35 ↓

Avenue CEO Bob Domenz discusses brand activation and engagement for B2B organizations.

How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman on Marketing Smarts [Podcast] 09.11.2016 22:28 ↓

SAP Ariba CMO Alicia Tillman discusses the company's rebranding campaign and commitment to ending forced labor throughout the supply chain, and how B2B buyers and B2C buyers are not so different.

B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast] 02.11.2016 30:26 ↓

Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. All guests discuss three things: what they want to master in 2017, their favorite social network for B2B (you'd be surprised), and what they think is going to disrupt the B2B space. Collective smarts from the premiere conference on B2B marketing!