Marketing For Learning®

Sales funnels? Learning? You what?! Hannah and Ashley explore how we can apply the sales funnel to marketing for learning. If we really want to connect with our learners, we need to understand what 'buying stage' they're at. Just like marketers apply the RACE model to help them better understand and target their audiences, so can L&D use it to adjust tone of voice, content, messaging and conte...

Struggling to get started with a new idea or concept? Hindered by analysis paralysis? That's because you're not making use of the incredibly important sh*tty first draft. It's a favourite amongst marketers; learn how to use it to be more creative.   Please note, this episode does contain swearing. A sh*t load of it.

Do you ever think about how your learners feel? Not what they do, what they think, but what they feel? Emotions are a powerful tool that marketers leverage wherever possible. How can you use emotions in your learning function to get better results? 

Product, promotion, price and place. The pillars of any good marketing strategy. But what on earth do they have have to do with marketing for learning? Hannah explores.

What should a learning campaign really look like? Hannah and Ashley discuss the fundamentals of marketing campaigns and how some intrinsic elements of these seem to be overlooked in the world of learning. 

What's in it for me? When it comes to your learners, this is the most crucial question you should be answering. Ashley talks to you about what it really means to meet the needs of your learners and target their emotional drivers for maximum effectiveness.

Adopting a marketing mindset in L&D will provide you will a wide range of benefits. Hannah Waddams and Ashley Sinclair delve into the merits of marketing for learning and why every L&Der should be shifting their thinking to incorporate marketing strategies.

Does L&D have an engagement or an awareness problem? Ashley Sinclair spends ten minutes exploring whether the root cause of most of our 'engagement' problems in L&D are actually due to a lack of employee awareness. 

What is marketing for learning and what can you expect from this podcast? Our main host, Ashley Sinclair, talks you through some of the plans for the episodes to come and what we hope you'll gain from this podcast!