Marketing Corner

Our first listener request! In this episode, Casper and Jen cover how to identify your ICP (ideal customer profile), as well as the all-important differentiation between ICP and buyer persona. We'll also cover how to attract your ICP via your buyer personas (hint hint: content is king), and finish up with a discussion on best ways to target those ICPs on any budget.  As a special bonus, Jen a...

In this episode, Casper and Jen cover how marketing will look post-covid. How will Marketers need to adapt to the "new normal" of a hyper-digitalized, hybrid remote working world? How can we overcome tracking challenges, build brand loyalty, and make sure you capitalize on the trust you built during the crisis to carry your brand forward? The McKinsey report Jen mentions can be accessed here: http...

In this episode, Jen and Casper discuss different attribution modelling, their benefits and their pitfalls. How can you use your attribution data intelligently to optimize efforts without drowning in data? What is the perfect attribution model and will we ever achieve it? Update : since recording this episode, at Dixa we implemented a W-shape attribution model where we give a majority of our attri...

In this episode, Jen and Casper discuss the differences between lead ads and branding, how many resources should go into each, and how important they are in the overall marketing and sales cycles. The Binet & Field report Casper mentions can be found here: https://ipa.co.uk/news/binet-and-field-outline-key-formulas-for-brand-building-in-context

Casper and Jen kick off their podcasting debut covering the topic of review sites. Are they worth the money? What is the best way to use them? Which providers would they recommend and why?