Making Good: Small Business Marketing Podcast

In episode 9 of the Making Good podcast, we're celebrating PRIDE month with a conversation about representation and the importance of being intentionally inclusive. In this episode, I share personal experiences related to representation I've had as part of the gay community, and offer some questions you can ask yourself and your business around being as inclusive as possible. I mentioned...

// FREE DOWNLOAD: If you’d like to download the Eisenhower Matrix (format to organize your to do lists) as discussed in this episode, click here . // If you’re a small business owner, chances are that a sense of overwhelm is something you deal with from time to time. I know I do. In this episode, we discuss my process for dealing with overwhelm: Acknowledge that you’re overwhelmed.  Take a break. ...

I’ve put together a page of resources to help point you in the right direction when it comes to fighting for racial justice - head to http://makinggoodpodcast.com/justice to look at those resources (and more importantly, take action!)  FREE DOWNLOAD: If you’d like to download the journaling prompts to help create awareness around each of the stumbling blocks we discuss in this episode, go to http:...

This week I’m not releasing an episode, instead I’m participating in the protest Podcast Blackout . The Podcast Blackout protest was started by the Cult 45 movie podcast . What this means is that this week we are not releasing an episode, and instead we are acknowledging the lethal racism that has unjustly killed so many black people. Rest in peace: Trayvon Martin, age 17, 2012  Tamir Rice, age 12...

Social media strategist Chris Emmer of Sweaty Wisdom is my guest on the podcast today, and boy is this a good one. Chris has such a refreshing take on social media and how we can use it to grow our business and make an impact in a way that feels true and good to us.   In this episode, we talk about:  Growing your audience with social media  What metrics to pay attention to  How to get to know your...

// FREE DOWNLOAD: Get the mindmap laying out and defining my small business marketing landscape: https://www.makinggoodpodcast.com/marketingmap //   On this episode of Making Good, we tackle a big topic: Small Business Marketing.    The different components we discuss are:  Marketing Intelligence  Customer Experience  Branding & Design  Social Media  Email Marketing  Website + Search  Content...

Fulfillment coach Jenna Starkey joins us to discuss why being fulfilled in our work is good for the world, how to do work that lights you up, how to find your gifts, the enneagram personality assessment tool and how we can use it, what it’s like working with a coach - and much more.   Links and resources mentioned:  Enneagram Assessment: Integrative 9   Business Jenna admires: Josephine Edmondson...

In episode 2 of the Making Good podcast, we’re talking about the bread and butter of this podcast - doing good with your small business.   10 Ways Your Small Business Can Do Good:  Find a cause you believe in, and donate a percentage of your earnings to it.  View every business purchase as a vote for the kind of world you want.  Be authentic online.  Support other small businesses.  Be a more-than...

Welcome to the first episode of Making Good, the podcast for small businesses who want to make a big impact.  Making Good is about building a strong small business and using it as a tool for good in the world  I introduce myself a little bit (hi, I’m Lauren Tilden) and my two businesses - Good Sheila (plant-inspired stationery) and Station 7 (Seattle retail shop). This episode also includes a shou...

Welcome to Making Good , the podcast for small businesses who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference,...