Lunch Hour Legal Marketing

Gyi Tsakalakis and Conrad Saam preview a robust marketing track at ABA Techshow and explain why to say no to FOMO marketing. Join the conversation on Twitter with @GyiTsakalakis and @ConradSaam using the hashtag #LHLM Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Gyi Tsakalakis and Conrad Saam celebrate and castigate the best and bottom of the barrel in legal marketing during their first-ever awards show.

Gyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.

Gyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.

Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey and to play a game of Becoming the Archetype.

Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.

Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.

Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.

Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.

Gyi Tsakalakis and Conrad Saam serve up strategic tips to help you invest your marketing money wisely.

A new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line of insightful conversations.

Gyi Tsakalakis and Kelly Street share how to create tactful, empathetic marketing to reach new clients during the pandemic.

Rich Marvel explains how data can pinpoint areas of success and weakness to help lawyers make better business choices.

Wendy Witt gives tips for creating marketing strategies that emulate your firm’s goals and your personal ideals.

Janet Falk gives attorneys tips for connecting with reporters to become a source for comments.

Paul Faust explains the benefits of branded phone numbers for law firms.

Casey Cheshire shares strategies for successful marketing automation.

Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.

Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.

Traci Reuter offers essential strategies for social media marketing for lawyers.

Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.

Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.

Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist.

In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in their SEO and how understanding what drives onlin...

Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in the legal community.