Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.

Facebook keeps on changing! It's a powerhouse of opportunity for businesses.... if you keep up . Facebook recently released a number of important updates for marketers.  As the world's largest human database accessible to marketers, it's an important place to invest and stay current, because if you do, you can reap powerful benefits! In this episode I dive into three key Facebook updates, how to u...

Recently I hosted a seminar on the "Latest Trends in Social Media: Keys for your Business." The aim was to inform small and medium sized businesses as to what is changing in social media and online.  Things change fast and it's hard to keep up! For many small businesses, business life is already busy and keeping up with what might be shifting in social media that impacts business marketing can be...

Serving versus Selling makes great business sense today. Gone are the days of one way marketing and sales strategies that were more “bullhorn” (and bulldog) in approach. Social Media and Online tools have given the customer a voice like never before and with that voice they want more from you.  They want a dialogue and trust, not smooth talk and a slick presentation before they move on to the next...

Is your website setup for success this year? Are you covering the vital keys necessary for growing a strong online business website presence? Have you stopped to review your site lately? If you hesitated on ANY of these questions, this episode is for you!  I’ll cover the 4 keys vital for business website success this year.  

Why do you do what you do in business? For the profits? To provide for your family/lifestyle desires? It's important to know the " why " that drives you in business. I call it " the  WHY that drives the WHAT ". The  why must be of such substance that it drives you forward when the going gets tough. Guess what, the  why needs to be more than money and profits. In this episode I explain the critical...

There's power in disruptive thinking! Too often we get "stuck" in small-minded, inside the box thinking in business and life. We do the same things, follow the same routines....and yet expect better results! It's "stinkin' thinkin'!"  What we often need is a way to get "out of the box". In this episode I dive into four areas that can help you engage in disruptive thinking, why you need disruptive...

Is your website performing for your business? Is your website truly generating leads? More than just the website "Contact Form", is your website offering a incentive that grows your email marketing list? One of the biggest gap points on websites today is lead capture.   In this Halftime Mike podcast episode we dive into why lead capture matters, how it can be done, and one specific tool that can h...

It's that time of year..... goal setting. You hear about you.  You likely believe in it. Yet....it's so hard to follow through ! Are you regularly reaching your yearly business and personal goals? What if there was a way....a path...a process? In this episode of Halftime Mike I dive into a clear outline of a path forward that is clear, doable, and straightforward.  It will help you have a plan you...

What tools is your business using today to manage things? Do you still have some software that is ONLY on a computer? Wouldn't you like to access key business information from anywhere, anytime ? It's time to rethink your business website tools and adopt the trend to web-based tools! The tools have changed!  No longer do you need to install software with CD's and be dependent on downloading update...

Are you responsible for interviewing and hiring your team members? Are you using VA's (Virtual Assistants) or long-term contractors? How do you interview when you can't physically "meet" someone? It's all about digital techniques to vet potential hires in this digital age! This is  Part II of Hiring Digital Workers ,  the Interview Process. In the last episode of the Halftime Mike podcast I dove i...

Is part of your team virtual and not resident in the same physical office? Are you using VA's (Virtual Assistants) or long-term contractors? How do you hire when you can't physically "meet" and interview someone? It's all about digital techniques to vet potential hires in this digital age!   In this episode of the Halftime Mike podcast I dive into my techniques for vetting and hiring digital worke...

How's your business first impression online? Are you aware you often have more than one avenue for a first impression online? Often we think of a company website as the first impression online, and rightfully so.  However, in today's social media day, a first impression a potential customer may have with your business may be through your employees activity on social media!  Are you thinking about...

Is your business targeting the right leads online? Do you know how to speak to that ideal customer audience? Are you Buyer Personas sharp for your business or do you need to know more about creating them? If so, this show is for you! How Buyer Personas Help your Business Digital Marketing What exactly is a "buyer persona"? I'll outline it as a refined demographic of the attributes of your ideal ta...

Are you a solo entrepreneur with dreams of growing? Are you a small social media agency looking to scale and build your team and clients? Listen in as we cover the Digital Matchbox story with Liz Azyan. Liz Azyan is a UK based social media PRO STYLER.  She'll say more about exactly what that means but suffice it to say she helps rising entrepreneurs "style" and leverage their online presence to at...

Can Instagram work for manufacturers and B2B? Isn’t Instagram primarily geared for business-to-consumer and used by young people? If your business builds products and relies on channels like dealers and distributors to sell your end-goods, is it worthwhile to be on Instagram? If your business is asking these types of questions, then this post is for you! I interview Instagram expert and social med...

Are you doing local and regional business? Are people and businesses coming to your location to do business? How are you appearing in local search engine results? Keys for local search are coming up for your website but ALSO IN KEY LOCAL DIRECTORIES! How do you do this?  I dive in and explain a way... Location-based online searches are popular among consumers using mobile devices. Local SEO has th...

Do you have a online business? Is your website generating solid monthly income? Do you wish you were earning $200,000 a month from your website? One man is doing just that!  Listen in as I interview online entrepreneur and author Matthew Paulson! Matthew Paulson comes across as quiet and unassuming.  Yet underneath that layer of tranquility is a business mind and business success story that thousa...

Does your business have a strong online presence? Is your team dispersed and not all in the same office? Are you having communication gaps as you grow? We tackle questions like these as we hear from Tyler J. Anderson and his story of the growth of Casual Fridays. Tyler J. Anderson is  founder and CEO of Casual Fridays, a pro social media team headquartered in San Diego, CA.  He's a social media ma...

Things online move fast! Is your business keeping up? Does your business need too? We dive into this question and more as we tackle  the Growing Digital Divide : Helping Businesses on the Outside of the Leading Edge!   The Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge! Businesses can struggle to keep up with the fast changes in the digital world.  Just this spring w...

The web is changing how we work! According to a  infographic  from Highfive, there was a  79.7% increase  in the number of remote workers between 2005 and 2012, and that number just keeps jumping higher today (Infographic below) The key is how you collaborate and communicate...and with the web, that often means tools.  What web tools for collaboration, project management and interaction help your...

Times have changed!  The "cloud" has evolved for business technology users. In particular, software has evolved, shifting from computer software to web software. What we used to need to do with 5 CD's to install on computer is now available online, anytime and on our phones! In this livecast recording, we dive into web tools for productivity including a load of the latest tools for small and mediu...

Is your sales, marketing and customer support model evolving? It had better be! People and businesses want more care and connection with their chosen business.  The days of sales blasts and obnoxious salesmen are dwindling. Business today that lasts is built on RELATIONSHIPS! In this episode of Halftime Mike I have three guests and we dive into a live Blab on the ways business has changed and what...

Social Media Contests....All the rage, but how do you get results? Is your business considering ways to up your game online using social media contests  but you're not confident on the process? Needing a game plan for a social media contest?  There's more to a social media contest than simply tossing up a message announcing that the contest is open!   Social Media Contests for Business Success: -...

Pinterest is driving traffic to websites in amazing fashion! Did you know that e-commerce purchases right on Pinterest have started? All this and more on Pinterest updates for business marketing in this podcast! It’s all about informing you on the latest trends on Pinterest.  From, driving traffic to Rich Pins  and more, we cover it! This week I am joined by Azure Collier, Content Manager for Cons...

It's raw, it's uncut! It's all about what's happening with video and livestreaming! Sunny Lenarduzzi is spectacular and informative....Mike's audio improves as the interview goes on.... It's all about informing you on the latest trends in online video today!  From YouTube to Facebook video, Instagram video to Periscope and Meerkat, we cover it. Sunny Lenarduzzi is an award winning social media str...