Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.

Does your business need an app and how can you determine what an app might cost?  There are multiple considerations when thinking about an app and how much app development might cost your business.  I recently was introduced to a pretty nifty and free app development cost calculator that I want to talk about today. App development has lots of variables and many businesses don't have a go...

Oftentimes we fail to launch and we fail to get things done because we hold out for something to be done absolutely right.  The reality is, however, that this failure to launch has severe negative consequences for our business and we need to pursue excellence not perfection in our efforts. More on this and two other topics in this month’s Live with Mike.  I’ll also cover Landing Pages vs...

Data is more important to your business success than ever before.  From website traffic stats to website speed and social media impact, data can help you review and channel what you do on the web.  Data is also critical to your business efficiencies and sales processes.  By giving customers or dealers access to data you can help take away bottlenecks, improve speed, and allow people...

During the recent COVID-19 pandemic, many businesses realized they needed to rely even more heavily on their website for sales and marketing going forward.  Some found that they were not pleased with how their site showed up (or didn't!) in search results.  If your business is one of those that wants to strengthen your organic search results for key terms, then it's time to learn how to...

Businesses have been forced to look at how they handle operations, including moving business processes online, since the COVID-19 pandemic has closed many businesses and forced many others to work from home.  As we look at re-opening and ongoing work-from-home scenarios, businesses need to continue to adapt and find ways to allow business to continue with remote teamwork and online sales. Let...

Times of great change like we are in today, demand that we change.  The key is how we change...how we pivot.  We can pivot well or pivot poorly. In this episode I’ll dive into how we pivot.  In these times of COVID-19 Coronavirus, changes need to happen, pivots need to happen.  A pivot is a shift in direction.  It can be major, such as a 180 degree turn, or, like the vast...

Video has become a powerful marketing tool that works for businesses of all sizes.  It makes an impact that text can't, and it's definitely a step up over a photo.  With video consumption on the web continuing to grow, smart businesses are looking at ways to up their video marketing.  In this podcast episode I dive into the details about the types of videos that businesses can and s...

Today's web user expects deeper experiences online.  They have experience with mobile apps and social media, and therefore are accustomed to a deeper, richer experience and have come to expect this online.  They want to take care of their requests immediately, themselves, and the best websites will provide this richer online experience.   So what exactly are we talking about an...

Remote teams are here to stay and only going to continue to grow in use so the key for business owners and managers is how to lead a remote team! Remote teams have some similarities to traditional teams in the office together but also some very unique differences that demand different leadership practices. Full episode here: http://www.mikegingerich.com/blog/how-to-lead-a-remote-team-successfully/

There is business value in Digital Etiquette!  Quite simply, the way you communicate digitally matters. You are either making a positive deposit to a business relationship or you are making a withdrawal from a business relationship. This can have significant implications on your ability to sell and your ability to retain clients as well as the interest in a vendor retaining you as a customer...

Too many great ideas never reach the public and have the impact they could because leaders fail to adhere to this productivity principle: Make progress, not perfection! I believe that perfection is the great enemy of innovation, entrepreneurship, and progress, both in life and business.  Far too often we get "stuck" on the final 10% we think is needed when in reality it is totally good enough...

The statistics show proof that in any organization it is critical to sustained success for the top person to be a leader, not a boss.  In fact, a study has shown that most businesses are only 50% as productive as they should be. This is mainly because the leadership practices of the organizations are not effective. So what do I mean by this differentiation of a leader from a boss?  That’...

Competing on the web today comes down differentiation. The internet has erased geographical barriers and given consumers more choices than ever. This globalization helps any small business compete around the world and with the big corporation in a way that has leveled the playing field like never before.  While on the one hand this is a great thing and online marketing gives you increased exp...

In this episode I talk about the 4 things that most social media marketing plans are missing.  So, is this you?  You’ve got your plan and you are on certain social media platforms and trying hard to make social work but you’re not seeing the results that you want to see.  If so, I’ve got the post for you revealing for gems you may be missing!

You've started doing regular Facebook Live times...Great!  Now ensure that you maximize your Facebook Live videos with these key tactics to get the most mileage out of each Live episode. Multiple tips on how to use your Facebook Live Video across multiple social media channels! Visit my blog for the full blog post recap and video!   Read here : 

Welcome to the Halftime Mike Podcast with Mike Gingerich. This episode is all about Stories, Instagram Stories and Facebook Stories, and how you can use them for growing and nurturing leads for your business. Full Podcast episode here: https://www.mikegingerich.com/

As a small business owner, you likely feel you should be doing more online and implementing more digital marketing opportunities.  Having a digital presence is one of the best ways of building brand awareness and reaching a broader audience to grow your business sales. When you are just getting started, it may seem overwhelming to know where to begin and how to “up your game.”   In this Halftime M...

Interested in Instagram growth hacks for your business marketing?  I've got 7 that I think many are missing!  Instagram has become a powerful social media marketing tool in the past 1.5 years and is really posed to be the #1 go-to platform potentially in the next 2 years.  Yes, it may surpass parent Facebook in users and particularly in engaged users. The key is that what works best on Instagram t...

What are keys to online marketing funnels and ROI (return on investment) growth? That's what every marketer wants to know, right? Full blog post here >

Simple videos can be powerful for lead generation. Videos of any type, even low cost videos for lead generation, can be a scary thought for many small businesses but they truly are “doable” for nearly all businesses.  The KEY is that you need to have a plan! It does not need to require a professional videographer for most of your videos and they can be done in an effective way for those with no bu...

In this podcast episode I dive into the strategy and the specific tactics businesses and organizations need for success in social media lead generation in 2019. Ready to dive in and learn about the digital marketing funnel strategy and the specific tactics for specific social platforms that are working in 2019?  If, so, you're in the right spot! That's what I cover in this episode.  Let’s do it!

In this episode of Live with Mike! I dive into an area that is sorely needed and often not setup well. I talk about, "What Metrics Matter? Determining ROI" with your Social Media and Digital Marketing.   Full episode >

2019 is around the corner and it’s time to review and be sure you are implementing the top SEO & digital marketing tips for your website!  Is your website and digital marketing doing each of these items? It’s time for you to review and I’m providing the checklist and tools! Ready to dive in and get my top SEO & digital marketing tips?  Let’s do it! Listen Now >

Special unique episode here with the book launch podcast of Making the Miles Count! I'm excited to announce and discuss the release of my newest book, "Making the Miles Count", a guide to living beyond the daily grind and waking up each morning with purpose and focus. I give you the background and the details on this new, unique book, that has personal stories, details from my life journey, and a...

Email marketing is still a highly valuable and relevant digital marketing tool in this day and age of social media! Why is email marketing valuable?  People still read email!  They deal with the inbox, and they buy from emails.  They buy from email marketing more than directly from social media!  In fact, the there is a ROI of $44 for every $1 spent on email marketing.  Let that sink in.  Spend, $...