Legal Marketing 2.0 Podcast

Eric Fletcher is a former law firm Chief Marketing Officer (CMO), author of a super useful blog,  Marketing Brain Fodder , and a wonderfully inspiring  TED Talk . Eric discusses leadership – what constitutes leadership, some of the challenges and characteristics of being a leader, and how it applies to law firm and marketing leaders. A concept we kept coming back to agin and again is the importanc...

Kevin Vermeulen, Partner and Chief Operating Officer for Good2bSocial, with more than 30 years of marketing and advertising experience, gives his take on the changing role of law firm marketers. Full show notes at Good2bSocial.com

How do you create client loyalty? One North's John Simpson joins Good2bSocial's Guy Alvarez and offers deep insights into how to create client loyalty, how understanding the customer involves deep research to gather data, and how that data informs your marketing and business development process. Full shownotes at Good2bSocial.com

HubSpot's Anna Norregaard joins Good2bSocial's founder, Guy Alvarez, to discuss inbound marketing methodology for law firms: what it is, how it relates to content marketing, and how to use it to get a better ROI on your marketing efforts. Anna talks about the benefits of inbound marketing, along with a discussion of the different marketing stages and analytics.  Lawyers and legal marketers will ge...

A content marketing strategy for legal technology companies is part of your overall digital marketing strategy. Here, I identify three core concepts for your content strategy that I like to call G.A.P. - Goals, Audience and Plan. Establish your goals, identify your audience, and create a content plan. 3 tips to gain audience insight for content ideas: - Talk to your customers - Talk to your custom...

Good2bSocial founder Guy Alvarez chats with Tim Corcoran about law firm marketing and business development. Tim clearly delineates the difference between the two and stresses that although law firm marketers are strategic partners of the business, the overall strategic marketing leadership comes from the executive committee at the firm. Marketers have the power to produce the metrics and the frame...

Consultant and former Big Law partner, Judy Selby, offers keen insights, strategies and best practices for using LinkedIn for business development and building relationships based on her years of successfully using the platform. The discussion is particularly useful if you're looking to further your career or go down a new career path. Full shownotes at Good2bSocial.com

Lawyer and legal techie, Ivy Grey, joins us to talk about using social media and content to build relationships. We discuss how to figure out what to be on the social channels, how content plays a role in engaging and building meaningful relationships, and informal mentoring in the space. Advice for lawyers or legal techies wanting to get started? Give first. Mention other people first. "Like" oth...

As a lawyer or legal marketer, how do you get the right content to the right people at the right time? Our very own Guy Alvarez, founder of Good2bSocial, joins us on the Legal Marketing 2.0 podcast to discuss the buyers' journey in the search for legal services and how marketing automation helps you to pinpoint where your buyer or target audience is in that journey so you can serve up the most use...

Content marketing is ultimately thought leadership marketing in which you are sharing your knowledge and expertise through content.  Lawyers and law firms need to have a goal and a structure behind their thought leadership content marketing strategy. If it's just people writing stuff, it tends to be more scattered and is less likely to get accomplished consistently. It takes a collaborative effort...

In this episode of the Legal Marketing 2.0 podcast we chat about attorney bios, typically, the highest trafficked pages on a law firm's website. Mary Trice of Winston & Strawn, shares her experience about the process of identifying the problem, getting everyone at the firm on board, what makes an effective bio, and optimizing each bio for search engines. Full shownotes available at Good2bSocial.co...

Testimonials are important to promote authenticity and passion around you as an attorney or your law firm as a whole and therefore they are one of the most powerful marketing tools. Can you just write the testimonial and I'll sign off on it? Anyone who's asked for a testimonial has heard this response. In today's episode I chat with Vikram Rajan co-founder of phoneBlogger.net about why and how law...

Is social media the new public relations? I posed this question to Ryan King the ‎Director of Communications at the law firm of ‎Ogletree Deakins. Ryan goes on to discuss the relationship between law firm public relations, social media, and content. Among the takeaways: If you pursue social and/or PR as a marketing strategy, do one thing well and build from there. Even if you are really mature in...

At the beginning of each year Good2bSocial's founder, Guy Alvarez, shares his thoughts in a blog post on digital marketing trends in the legal space for the year ahead. This year, practicing what he preaches, Guy uses a hot trending marketing format-podcasting-to share his thoughts. Among the top digital marketing trends for law firms in 2018 are Paid Social, Facebook Live, Podcasting, Marketing A...

Good2bSocial's founder Guy Alvarez welcomes software engineer and legal marketer Jaron Rubenstein to the podcast. They discuss five questions legal marketers should ask in 2018. Jaron touches on content marketing, engaging with your firm's target audience, the potential of artificial intelligence in marketing, getting the most out of your content management system, and much more. The running theme...

In this episode, we chat with attorneys Kristin Tyler and Michael Brunet of  LAWCLERK™  an online marketplace connecting small firms with freelance lawyers. We discuss the emergence of legal marketplaces, including a discussion of LAWCLERK™ and the opportunities, including personal branding, for today's lawyers. Full shownotes at Good2bSocial.com .

In the rapidly evolving practice of law, traditional ways of law school and law firm training are not in sync with what lawyers need. It's misaligned with the efficiency that the market now demands. It's not good for the lawyers and it's not good for clients. In this episode we talk about the new model for developing lawyers, including the emergence of design thinking and creativity thinking princ...

We're operating in a digital world where clients have so many ways to engage, which is why marketing teams needs somebody to manage the technology that's available. In this episode Jacqueline Madarang, senior marketing technology manager at Bradley, an Am Law 200 firm, provides insight and offers tips on marketing technology for law firms. See expanded shownotes at Good2bSocial.com

Collaboration is more important today than it was yesterday and will be more important tomorrow than it is today.   Harvard Law's Dr. Heidi Gardner joins Good2bSocial's CEO Guy Alvarez to discuss smart collaboration in the legal industry backed up by data and research: The link between collaboration and business development Client development benefits Collaboration technology The biggest obstacles...

Molly Porter, Director of Marketing at Seyfarth Shaw, chats with Guy Alvarez, about putting together a strategic law firm marketing team by covering the 3 C's: creative, content, and channels. Molly goes into some depth on the creative aspect, and also talks about becoming a student of the business of law as marketers, and making your own precedent.  See full shownotes at  https://good2bsocial.com...

Baker McKenzie's Will White, Global Director of Marketing & Communications, and Erin Nixon, Head of Digital Marketing join us on the  Legal Marketing 2.0  podcast, and encourage legal marketers to: "Don't be afraid to fail!" Baker McKenzie  is one of the world's leading law firms, with 77 offices in 47 countries, and took the top Facebook spot in Good2bSocial's  2017 Social Law Firm Index . Erin a...

In this episode of the  Legal Marketing 2.0  podcast, we chat with  DLA Piper 's Juliet McNulty, Senior Digital Communications Manager, and Josh Epstein, Director of Communications.  DLA Piper has been ranked  the top firm in the  Social Law Firm Index  year after year including in 2017. Juliet and Josh shares insights into how the firm maintains high quality content consistently, collaborating ac...

In this episode of the Legal Marketing 2.0 podcast , Good2bSocial's founder Guy Alvarez chats with Breichen Madej Marsh, Director of Digital Communications at Orrick . Breichen comes from Big Pharma and shares her experience about bringing lessons learned there to the legal industry, including how to change behavior with the right message on the right mediums and platforms, KPIs, and metrics.  Sho...

In this episode of the  Legal Marketing 2.0  podcast, Good2bSocial's founder Guy Alvarez chats with K&L Gates CMO Jeff Berardi about their  top thought leadership position  in the 2017  Social Law Firm Index . Jeff shares insights on marketing, business development and client development, how to get lawyers at the firm involved in initiatives, how to use analytics to make decisions, and his philos...

The Evolution of The Social Law Firm Index The first Social Law Firm index was published in 2014 in partnership with Above the Law. The goal was to review and rank top law firms' social media efforts. Through the years the report expanded from ranking the Am Law 50 firms to the Am Law 100 and the 2017 Social Law Firm Index expanded to include all AmLaw 200 firms for the first time. Our annual repo...