Legal Marketing 2.0 Podcast

In this podcast, Stewart Hirsch explains how you can develop a business plan for your law firm with his 7 step framework.  Hirsch is the executive leadership coach and managing director of Strategic Relationships LLC. He is also an author, speaker and senior coach for Trusted Advisor Associates LLC. Click here for the full show notes.

In this podcast, Margo Aaron, a marketing copy expert, speaks about ways marketers can craft law firm email newsletters that engage and convert. View full show notes here .

In this podcast, Joseph Jenkins, the Director of Sales over Professional Services at Podium, talks to us about the secret to winning new and securing repeat business for your law firm.

In this podcast, Bill Bice, an expert in building legal technology companies, speaks about building the marketing foundation for your law firm.

In this podcast, Lourdes Slater, the CEO of Karta Legal LLC, discusses Lean Six Sigma and other business methodologies to improve processes at law firms and target pain or pressure points they are facing. 

In this podcast, Susan Freeman, the CEO of Freeman Means Business, talks about understanding gender-based communication to combat gender bias

In this podcast, Betiayn Tursi, global chair and co-founder of  Women in Law Empowerment Forum,  discusses issues that women have when working in law.

In this podcast, Joshua Peck, founder and president of Law Firm Media Professionals and CEO of Woodridge Communications, discusses what stories law firms should pitch to the media. View full show notes here

In this podcast, Andy Blum, a PR consultant, media trainer, and Principal of AJB Communications, discusses crisis PR for law firms and law firms clients in today's digital and social media age. View full show notes here . 

In this podcast, Janet Falk discusses how solo practitioners or small law firms can use media relations to promote their product.

In this podcast, Roy Sexton discusses how to win the room when you'd rather stay home - the benefits of introversion.

In this podcast, Robyn Itule, the Director of Marketing for Fennemore Craig, discusses how to future-proof your law firm with brand as a business strategy. View full show notes here.

In this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and marketing departments. View full show notes here

In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm's social media activities. View full show notes here.

In this podcast Hank Grezlak of ALM discusses how legal marketers can create and maintain relationships with journalists and how law firms can get media exposure. View full show notes here . 

In this podcast, Guy Alvarez discusses schema markup and how it can be useful for enhancing your law firm's search engine optimization efforts. View full show notes here .

In this episode of Legal Marketing 2.0, Leslie Gross of Saul Ewing Arnstein & Lehr discusses the marketing challenges that can occur during a law firm merger. View full show notes here.

In this podcast, Lizzy Duffy, the VP of Acritas, discusses the Acritas Law Firm Brand Index and why it's important for your firm. View full show notes here.

In this podcast, Gina Passarella of ALM discusses this year's The American Lawyer Industry Awards as well as ALM's upcoming expansion of international content. View full show notes here.

In this podcast, Duane Forrester, the VP of Industry Insights for Yext, speaks about digital knowledge management and why it matters for your firm. View full show notes here.

In this podcast, Wayne Pollock, the founder and managing attorney of Copo Strategies, discusses how attorneys can market their cases and their practices at the same time to grow their firm. View full show notes here.

In this podcast, Deborah Farone, the former CMO of two law firms Cravath, Swaine & Moore and Debevoise & Plimpton, discusses her journey of leaving her firm and writing her own novel.   View full show notes here.

Trends in the legal world come and go each year, bringing with them new developments and changes to law firms. In this podcast we talk about our digital marketing predictions for law firms in 2019. View full show notes here.

In this podcast, John Klymshyn discusses the power of language and how law firms are able to generate awareness and build trust through the language that they use. View full show notes here.  

In this episode of Legal Marketing 2.0, Jennifer Malin of Shumaker, Loop & Kendrick, LLP discusses her firm's Facebook strategy. Shumaker ranked No. 2 in the Facebook category of our 2018 Social Law Firm Index.