JA

Radio Shows of the Past!

Jack Armstrong The All American Boy

Jack Armstrong, the All-American Boy  was a creation of General Mills, a pioneer in the development of unique and compelling advertising under the stewardship of Vice-president of Advertising, Samuel Chester Gale. Gale later served as President of the Ad Council. Intending to promote breakfast cereal  Wheaties , Gale developed the character of Jack Armstrong as a fictitious "everyboy" whom listeners would emulate: If Jack ate Wheaties, boys across the nation would, too. Early popularity led to commissioning of a radio serial broadcast.

Não deixe de visitar o site do podcast e apoiar quem o produz: www.spreaker.com