Inside the Creator Economy

Imagine stepping five years into the future... … this is exactly what we all did in 2020. Covid-19 accelerated the digital eCommerce shift from shopping in physical stores to digital shopping by five years. With this, consumers’ perception of what’s important and meaningful have shifted, and as priorities have started to change, so has the social media landscape and our consumption behavior. The q...

“What do the brands that succeed with influencer marketing have in common?”  That’s a question we get a lot. Of course there is no ‘one size fits all’ recipe for success, but from our experience there are five key factors that successful brands have in common.  In this episode we’re going through 5 keys to successful influencer marketing - what do you need to have in place and why? You w...

Welcome to Influencer Marketing Talks, your weekly 15 minute podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. They will also be chatting on...

What is influencer marketing and why does it matter for marketers?  It does matter - a lot. In recent years, influencer marketing has gone from being a comparatively unknown and untested channel to a media that more and more brands see as a natural part of the media mix.  It is both the oldest and the newest marketing channel at the same time. But even though it has been around for as lo...