How I Made it in Marketing

In Episode #5, Daniel Burstein, Senior Director of Content & Marketing, MarketingSherpa, interviewed  Jonathan Fashbaugh, President, Pro Impressions Marketing (https://www.proimpressionsgroup.com/). Some lessons from Fashbaugh that emerged in the discussion: Popular content isn't always the best content for the client . His team blogged on a dentist’s website about the vampire fang effect...

Daniel Burstein spoke to Dr. Michael Solomon, Professor of Marketing, Saint Joseph’s University (https://www.sju.edu/) in Episode #4. Some lessons that emerged in the discussion:   Don’t overlook unconventional sources of data. When Dr. Solomon worked with Levi Strauss on the psychology of blue jeans, he learned a lot by poring through letters customers had written to the company over 150 years. ...

Trust your gut – always, especially in regard to hiring and retention decisions. Negotiate – and know your worth. These are a few of the lessons Michelle Burrows, CMO, Splashtop (https://www.splashtop.com/), shared with Daniel Burstein in Episode #3 of the How I Made It In Marketing podcast. We discussed: Make sure you have the right partner for what you want to do: Why a test direct marketing cam...

In Episode #2, Daniel Burstein talks to Natalie Marcotullio, Head of Growth and Operations, Navattic (https://www.navattic.com/). Natalie shares key lessons from what she’s made (and in her case, unmade) – ranging from a de-branding campaign to a redesigned website – in her career where she often was the sole marketer in the company. We discussed: A de-branding campaign and the importance of being...

In the debut episode of the How I Made It In Marketing podcast, Daniel Burstein talks to Whitney Hill, Co-Founder and Head of Business Operations & Development, Snap ADU ( https://snapadu.com/ ). Whitney shares key lessons from what she’s made – ranging from Excel data tools to a transparent website to a memorable brand name – in a career that has spanned Yale, an MBA from NYU Stern School of...