Highly Enlightened, hosted by Jon Purow

Christine Apple is the Founder and CEO of Grön, one of the fastest-growing edibles brands in the U.S. Before launching Grön from her basement in Oregon, Christine spent years working with jurisdictions and regulators, developing an early grasp of compliance that proved invaluable as the cannabis sector evolved. Her leadership has been marked by impressive expansion and product innovation. Grön was...

Samuel Brill is the CEO of Ascend Wellness Holdings, where he first served as Lead Independent Director and now leads the charge at one of the country’s largest multi-state operators.  He is a veteran of capital markets, private equity, and corporate transformation - with nearly three decades of experience guiding businesses through high-stakes moments. Before stepping into the cannabis space, Sam...

 In this second round of One Hitters, I hit the floor with quick, punchy interviews from some of the most interesting voices in cannabis. From brand builders to community leaders, each guest brings a fresh perspective — all in under five minutes. If you want a fast take on where the industry’s heading, this episode’s got you. Featured Guests: Jordan Mackenzie Whittaker The Weedaker Group Mitch Pfe...

As the former CEO of both Cookies Management and Connected Cannabis, Kevin Brooks recognized early on that plant health was the largest vulnerability in the cannabis supply chain. His experience building one of the largest vertically integrated cannabis companies in California, as they successfully developed some of the most well-known, super-premium cannabis products on the market, led him to for...

"One Hitters Compilation – Volume 1" In this fast-paced compilation episode of Highly Enlightened , host Jon Purow hits the road—capturing quick, insightful interviews with leading voices across the cannabis industry. Filmed at MJ Unpacked Missouri 2024 , the WomenGrow Leadership Summit 2025 , and the Benzinga New Jersey Cannabis Market Spotlight , this lineup showcases perspectives from...

Ricky Williams won a Heisman Trophy at Texas and rushed for over 10,000 yards in 11 NFL seasons.  He is now the President and Co-Founder of Highsman, a lifestyle brand that Ricky personally curates from the cannabis to the accessories.  Ricky launched Highsman to provide communities of sports fans and herb enthusiasts everywhere with a platform to own their relationship with cannabis and its abili...

Bryan Gerber ("King of Cones") is the founder and CEO of HARA Supply, directly operating over 250,000 square feet of the highest-quality pre-rolled cone production using the world’s finest European rolling papers.  It spans 15 facilities with over 4,000 personnel based in India, along with HQ office and warehouse located in Las Vegas, NV. They currently produce over a billion pre-rolled...

Jonathan Black is an accomplished business attorney and entrepreneur, with experience in real estate, entertainment, tech, retail, cannabis, and law. Jonathan earned his bachelor’s degree at the University of San Diego and after completing law school, he founded Weston Law Group PC. In 2010, he took on the role as compliance director and advisor. As compliance director and advisor, the company gai...