Higgle: The B2B Sales Club

Stephen Cribbett, co-founder of Versiti, is a seasoned expert in business development and crafting winning business proposals. His background includes work with design and brand agencies, utilizing a consultative and listening-oriented approach to sales. This week we're diving into the strategies that set apart successful business proposals, along with how to secure wins in a competitive market. W...

Jonathan McCallum joined George P. Johnson UK, over seven years ago as Vice President, Chief Strategy Officer and was promoted in 2021 to Managing Director UK & Nordics. With his experience rooted in strategy, Jonathan McCallum leads the agency's approach to strategy fueled experience design and underpins the importance of being client-centric. Building on the momentum the agency had seen, in 2022...

Emma, the Chief Creative Officer at Edelman UK, joins us this week. With a diverse background that spans brand advertising, direct, and digital, Emma began her career as a PA before transitioning into a leading creative role. At Edelman, she is responsible for all of the creative output of the business. In this episode, Emma explains all about creativity in business. We learn about the unique path...

Experience the future of sales and marketing with our latest guest, Trenton Moss, founder of Team Sterka. With his finger on the pulse of technology's impact on business, Trenton provides a unique perspective on how emotional intelligence and people skills can streamline decision-making and lead to business growth. Drawing on his 15 years of experience running his own agency, Trenton and I examine...

Avivah Wittenberg-Cox is CEO, writer, speaker, coach, consultant, change agent – depending on the call and the context. She is a global expert on 21st century leadership, gender and generational balance, longevity and the future of work and careers. She is a Harvard 2022 Advanced Leadership Fellow and is helping individuals and organisations manage the transitions and extensions of the 2nd and 3rd...

Today we're welcoming Kevin Gibbons, the founder of Re:signal, a strategy-driven SEO and content marketing agency in London. His company works with clients such as Asics and Under Armour, and has just recently launched its US operations. Kevin shares his journey from being a reluctant salesperson to an overwhelmingly successful entrepreneur and offers insights on his agency's growth. We'll explore...

Kris Tait is the Managing Director, US at Croud. He's spent the last 12 years building his career in sales with the company, and has seen it grow from 5 to 500 employees in that time. His journey from a shy child to a sales expert even includes a unique stint with Butlers in the Buff. He credits an open mindset and strategic storytelling as keys to his success. We'll hear from Kris about how he be...

Gareth Turner is the former Head of Marketing at Weetabix, where he oversaw the long-term brand strategy for the nation's favourite cereal. He has over 23 years' experience working within food and drink and has also had the pleasure of leading the marketing for household name brands like John Smith's, Bulmers, Lurpak, and Arla in local and global roles. Career highlights (so far) include buying a...

Tim Ringel is a seasoned entrepreneur who has a history of building successful marketing agencies. His path from a performance marketing agency to running a stock market-listed company has transformed his approach to scaling. Tim is also currently leading his new venture, Meet The People, which is based in New York City. We'll discuss Tim's unique career trajectory, the power of creativity in mark...

Anant Sharma is the CEO and founder of design consultancy Matter of Form. Most of Matter of Form's work starts with brand, so the company usually works with large organizations in retail, hospitality, and luxury. They help these organizations to revisit their founding spirit and bring it to the current world that they operate in. Anant discusses the art of understanding the motivations that fuel n...

Lucas was most recently Group Marketing Director at Cazoo, a used car start-up founded in early 2019 with a mission to transform the way people buy used cars. From national launch in early 2020, Cazoo has now sold over 120,000 cars, has over £1.2bn in annual revenues and over 80% awareness in the UK. He spent the first 15 years of his Marketing career on major FMCG brands such as Old El Paso, Haag...

On this episode we're joined by corporate finance advisor Andrew Jeffs. He helps founders effectively approach the process of negotiations and deals when they're ready to sell their business. Andrew finds his work lively because every client is different, every negotiation is different, and every deal is different. Today, Andrew shares the secrets to successful negotiations, how to stay cool and c...

On this episode we're joined by John Cornwell, who is the Chief Commercial Officer at Ogilvy Worldwide. John has been with Ogilvy for a number of years in various roles, but his current one focuses on their commercial strategy, including their pricing strategies, positioning, and training and development. John talks about his experience with, and tips for, negotiating successfully. In negotiations...

Today we're joined by David Meikle, an author, consultant, intermediary, and trainer. He operates within what he calls the "triangle of doom" in marketing where he acts as an intermediary. David emphasizes that cost plays too great a role in the marketing space. What the client actually gets is not a return on cost, but rather a return on their investment. David shares with us a better way of appr...

Today we're joined by Chris Jones, the CEO of Space & Time, which is an independent agency focused on solution-agnostic and client-led growth marketing. Their unique operating model allows them to combine efforts from different areas and provide the most effective solutions for their clients. Chris believes in focusing on output versus input, because what matters in their industry the most is the...