Growth Masterminds: mobile growth podcast

How do pink cows, purple velvet shoes, and stone pillows help you beat the competition? Well, they probably don't. But creativity will. In this episode of Growth Masterminds, we chat with Lee Eisenhuth, who leads design at PeopleFun. They make games like Wordscapes. We also chat with Alice Guillaume, the Senior Director of Marketing at Applovin. She left a Wall Street job with Morgan Stanley to do...

Lomit Patel leads growth at IMVU. Before that, he led performance and digital marketing for Roku. He also ran customer acquisition at Texture, which Apple acquired and turned into Apple News+ At IMVU, Lomit cut customer acquisition cost by a factor of three. And, he's now recouping the cost of advertising 3X faster than before. How? Artificial intelligence, intelligently applied. In this podcast e...

You've heard of walking softly and carrying a big stick? Allison Schiff talks softly and carries a massive stick ... with a great sense of humor.  In this episode of Growth Masterminds, we take a peek behind the martech and adtech curtain with a reporter who's covering all the biggest stories in the space. What we talk about:  - You have a very broad view of the martech and adtech ecosys...

Jayne Peressini started her career with Glu Mobile in London, then worked for Cisco, Razorfish, Reddit, and Machine Zone. She is now the senior director of growth marketing for DraftKings. We talk about: The state of adtech ... what's changing, what’s working, and what’s broken. Fraud Scaling ad spend Safe ways to grow fast Measurement and privacy Attribution and incrementality Metrics that matter...

We talk to mobile growth expert Thomas Petit on ASO, conversion optimization, the duopoly, how indies can still succeed, getting featured by Google and Apple, and much, much, much more! Thomas Petit is a mobile growth consultant for Deezer, Lingokids, Playspace, AppAgent, and many more companies. He's spoken at App Growth Summit, App Promotion Summit, Mobile Growth Europe, ASO Conference, and that...

We talk to Lauren Clinnick and Christina Chen of Lumi Interactive, a small games studio in Melbourne Australia about how they got the apps featured by Apple and Google six times ... and what that did for their business. We also talk about growing a small studio, being a woman in tech and in games, and how to know when it's time to scale your app.

Eric worked for Skype. He was VP of user acquisition for Rovio. He was head of platform for N3TWORK. He built Agamemnon and runs Mobile Dev Memo. In this episode, we talk about: the biggest changes in mobile the elimination of the IDFA the impact of GDPR and CCPA scaling marketing beyond the initial easy wins the increasingly important role of creative in advertising the problems with programmatic...